Newcraft is a data-first digital acceleration consultancy specialized in commerce. We combine transformation strategy at C-level with digital capabilities at operational level to deliver concrete results to corporate (blue chip) organizations. Our areas of expertise include: • Strategy consultancy • Creative business consultancy • Data science • Omni-channel commerce management • Category & merchandising • Product ownership • Retail media & monetization • CRM & marketing automation • Organic marketing • Performance marketing • Experience design Newcraft is part of Wunderman Thompson Commerce & Technology (part of WPP), which gives us access to a large international network and every expertise.