Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Bombora Company Surge® Subscription - Company Surge® for growth companies plan
Overview
1/7 - Company Surge® Intent data on HubSpot company record
Company Surge® for HubSpot scales leads and increases Account-Based Marketing effectiveness, with fewer resources.
The biggest challenge B2B organizations face is aligning marketing and
sales on a target account list. While marketing casts a wider net to drive
awareness, sales has limited resources and ambitious quotas to hit.
Company Surge® tells you which businesses are actively researching your
products and services—and to what extent. With this insight, marketing
and sales teams can align on the right accounts to focus on, create
account-specific content and sales plays that scale leads and increase
Account-Based Marketing (ABM) effectiveness.
- Precision/market clarity -- clearer understanding of whom to target and how/when to engage
- Efficiency -- greater ROI from marketing programs and HubSpot investment by reducing wasted time and effort
- Impact -- increased leads and ABM effectiveness
Features
Sync Company Surge® Intent data directly to company records
Activating Company Surge® in HubSpot is as easy as clicking a 'connect' button and selecting your Intent topics and clusters. Company Surge® Intent data auto updates your HubSpot database on a weekly basis with information on which target businesses are interested in your products or services.
Data-driven account list creation and segmentation
Incorporate Company Surge® data to identify target accounts in an active buying cycle for your products or services to create target account lists and segment your audiences.
Intent-based account prioritization and routing
Strengthen lead or account scoring, and route accounts using automated workflows to the right nurture paths or directly to sales for follow-up.
Enhanced lead and account nurturing
Generate greater impact from nurture strategies with the knowledge of which topics are most interesting to which accounts. Company Surge® informs content creators about the product line, core messages or buyer needs that resonate with an account to increase engagement.
Discover previously unknown, net new accounts
Identify previously unknown, net new accounts interested in your products or services automatically in HubSpot. Increase Account-Based Marketing and sales prospecting effectiveness through coordinated, focused outreach.
App Functionality
Shared Data
Bombora Company Surge® Data Fields | ||
Company Surge® Domain List |
Reviews
- Sep 5, 2024
Mora, K.
Technology - Software - 201 to 1,000 employees
- Jul 28, 2020
Company Surge - Leads to Informed targeted activities
I was a part of the BETA, so support details weren't complete yet. The Bombora team has been very helpful during the process and I see great value in having the data in HubSpot. We already have an integration with salesforce which has been very valuable to sales. I image those using HubSpot as their CRM would see similar benefits. From a digital marketing standpoint, this intel is HUGE.
Adding to relevant nurtures Will be using for ad audiences Will be using for pop ups and personalization on the site based on surge topics
Information is more readily available to leverage for automation and targeting
Admin, H.
Telecom & Mobile Communications - 201 to 1,000 employees
Pricing
Company Surge® for growth companies
For businesses just getting started with Intent data
Includes access to over 9000 global topics
Company Surge® for growth companies
For businesses just getting started with Intent data
Includes access to over 9000 global topics
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/13/2024
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