HeyGen: Personalized Videos
Use personalized HeyGen videos in HubSpot to boost engagement
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
HeyGen: Personalized Videos Subscription - Creator or Team plans
Overview
1/2 - Create video in HeyGen
With the HeyGen app for HubSpot, you can say goodbye to endless hours of filming, editing, and producing.
Our integration enables you to automatically generate personalized videos in minutes, without a camera or crew, and leverage them across your sales and marketing campaigns. These personalized videos can be used throughout the funnel, helping you improve sales outreach, lead nurturing, event follow-up, customer onboarding, and product adoption.
To generate personalized AI videos with HubSpot, you'll need a HubSpot account that has the workflows tool. This includes Marketing Hub Professional or Enterprise, Sales Hub Professional or Enterprise, Service Hub Professional or Enterprise, and Operations Hub Professional or Enterprise.
Features
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Automate Video Creation Instantly
Seamlessly generate personalized AI videos directly in your HubSpot account. Once installed, HeyGen creates a workflow with an active list enrollment trigger, a custom workflow action for AI video generation, and an automated email to deliver your personalized video. Get started in minutes.
Create Personalized AI Videos with CRM Data
Leverage your HubSpot contact data to create personalized videos using HeyGen's realistic AI avatars. The custom workflow action maps HubSpot contact properties to video variables, delivering experiences that greet recipients by name, reference their company, mention job title, or include other custom details from your CRM.
Distribute Personalized Videos at Scale
Send personalized AI videos to your contacts through HubSpot marketing emails. Each email is automatically customized with recipient-specific video GIFs and unique video links. Scale your personalized video outreach while maintaining the authenticity of one-to-one communication.
App Functionality
Shared Data
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Reviews
3.5
4
3.5
4
- Oct 22, 2025
Far too complicated and aggressive license policy - you feel blackmailed and pushed to a higher level
Moderate to poor
NONE
Basically interesting and far too complicated and is immediately used to have to upgrade to a higher license level. That's how you drive customers away.
Maurer, B.
- Jul 30, 2025
Seamless, smart, and seriously effective
HeyGen has completely transformed how we use video in sales and marketing. The personalised videos have added a new level of relevance and human touch to our outreach. It’s intuitive, fast, and integrates smoothly with HubSpot. We’ve seen higher engagement, better reply rates, and more meaningful conversations as a result.
– Seamless HubSpot integration – Scales video personalisation without extra effort – Great UX and fast rendering – Boosts engagement across email and LinkedIn – Excellent support from the HeyGen team
Not applicable.
Björklund, A.
Creator
$23.92
/monthUnlimited short-form videos for individual creators
Includes:
Unlimited video generations
Access to core platform
Single user workspace
Videos up to 5 minutes
Creator
$23.92
/monthUnlimited short-form videos for individual creators
Includes:
Unlimited video generations
Access to core platform
Single user workspace
Videos up to 5 minutes
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 10/23/2025
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