Game-changing donation campaign tool that delivers personal WhatsApp engagement with seamless automation and dramatically better completion rates

Flowella helped us run a donation campaign that was genuinely supporter-friendly and operationally efficient. Using WhatsApp gave us a direct, high-engagement channel, and HubSpot handled the automation behind the scenes, with follow-ups triggered by what supporters actually did in the WhatsApp journey rather than generic drip emails. By linking HubSpot with DonorBox, we kept data clean, attribution clear, and reporting simple, without adding any manual workload for the team. It also cut out much of the complexity of relying on Meta, which can be time-consuming to manage, harder to optimise, and less transparent from a reporting perspective. From a commercial point of view, it improved completion rates and reduced drop-off, while still feeling personal and well-timed for supporters. Overall, it’s a smart, scalable way to drive more completed donations, with better insight and a much better experience for both supporters and the internal team.

Creates a direct, high-engagement WhatsApp journey that feels personal rather than broadcast HubSpot automation responds to real supporter behaviour, which improves timing and relevance of follow-ups Clean integration with other apps keeps data accurate and reporting straightforward Reduces reliance on Meta, cutting out a lot of time-consuming setup, optimisation, and opaque reporting Improves donation/ member completion rates while lowering drop-off Operationally efficient, no added manual workload for the team Scales well without losing the human feel of the supporter experience

Not much and more of an internal process not the actual system... Requires upfront journey planning to get the most out of behaviour-based automation Works best when HubSpot data is already well structured