Centralize your customer data and get more out of HubSpot with Twilio Segment

Twilio Segment brings together clean, consented customer data for real-time insights, enabling you to deliver timely, relevant, and personalized experiences to your customers, driving engagement and loyalty. With Twilio Segment, flexibility, visibility, and customization is at the forefront - you define the mapping between the data Segment receives from your sources, and the data Segment sends to HubSpot with no code required. Unlock the full potential of your data to drive personalized experiences and business growth with Twilio Segment and HubSpot.

Efficiently manage your leads, contacts, and companies

Instead of uploading CSVs of your lists or relying on lead forms as your only way of capturing contacts and companies, Segment automatically keeps all of the customer data in your HubSpot instance up to date. You can even include a lifecycle stage and Segment will move contacts and companies through lifecycle stages.

Capture user activity

Leverage your existing Segment tracking to send actions taken by your contacts to HubSpot as custom behavioral events. Events can be leveraged in HubSpot custom reports and workflows.

Real time sync

Using HubSpot with Segment saves you time integrating different sources of truth into the system (since you can just turn on HubSpot from your Segment dashboard with no code necessary) and keeps all customer data records synced and up-to-date across systems in real time.

Easily transform and load customer data

Segment activates data from your data warehouse to give you a more robust view of contact and company information within HubSpot without requiring an engineering team. With a full view of your customer profile, you’ll be able to make every customer interaction more personalized and impactful.