Sync Company Surge® Intent data directly to company records

Activating Company Surge® in HubSpot is as easy as clicking a 'connect' button and selecting your Intent topics and clusters. Company Surge® Intent data auto updates your HubSpot database on a weekly basis with information on which target businesses are interested in your products or services.

Data-driven account list creation and segmentation

Incorporate Company Surge® data to identify target accounts in an active buying cycle for your products or services to create target account lists and segment your audiences.

Intent-based account prioritization and routing

Strengthen lead or account scoring, and route accounts using automated workflows to the right nurture paths or directly to sales for follow-up.

Enhanced lead and account nurturing

Generate greater impact from nurture strategies with the knowledge of which topics are most interesting to which accounts. Company Surge® informs content creators about the product line, core messages or buyer needs that resonate with an account to increase engagement.

Discover previously unknown, net new accounts

Identify previously unknown, net new accounts interested in your products or services automatically in HubSpot. Increase Account-Based Marketing and sales prospecting effectiveness through coordinated, focused outreach.