Impressive early results from this new communications tool

Flowella has opened up a whole new avenue for us as an organisation when it comes to our comms. The process has been smooth and straight forward to implement, and we’ve already seen some great results. We’re looking forward to introducing this tool into our other campaigns and continuing to see the growth in engagement.

Exceptional engagement platform that transformed our student conversion with 160% increase in same-day applications and 90% WhatsApp response rates

We implemented Flowella at Oaklands College to improve how we engage prospective students around open events and career guidance, and the impact has been exceptional. Our challenge was familiar: busy open days, high interest, but many undecided students leaving without the confidence to apply. Traditional channels like email and phone simply weren’t reaching students directly; messages often went to parents, and engagement was low. Flowella allowed us to meet students where they already are: on WhatsApp. Using QR codes at events, students opted in themselves and completed a short, inclusive WhatsApp-based journey that helped them explore interests, learning preferences and potential career paths. The experience felt natural, informal and accessible, especially important for neurodivergent or anxious learners. The results were immediate and measurable: Same-day applications at open events increased by 160% Applications across the open weekend rose by 130% WhatsApp engagement rates consistently reached 80–90%, compared with ~15% email open rates 81% of students said they preferred WhatsApp over email Beyond the numbers, the quality of conversations improved. Students arrived at the subject stands better informed, with clearer questions and more confidence. Parents commented that their children felt more decisive, and staff found they could focus on meaningful guidance rather than starting from scratch. From a systems perspective, Flowella integrates seamlessly with HubSpot. All interactions feed structured, permission-based data into our CRM, allowing for smarter segmentation, personalised follow-ups and ongoing WhatsApp nurture journeys. Flowella isn’t just a messaging tool, it’s a genuine engagement platform that turns conversations into outcomes. For any education provider, membership organisation or organisation struggling to convert interest into action, we would highly recommend it.

Great feedback from users and quick turnaround to start using

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