Established in 2015 as spin-off from the Scuola Sant’Anna University in Italy, Hyntelo provides software and professional services based on artificial intelligence, which enable the extraction of information and value from data, improving customers' business in numerous application areas. Specifically, the company's competencies are in: Artificial Intelligence, Machine Learning, Advanced Analytics, Engineering & Data Science, Digital Developments, Data Strategy & Management, Data Monetisation and Data Visualisation. Hyntelo’s flagship product is Lyriko, an AI-based solution that offers advanced decision support and content journey orchestration, smoothly integrated with the leading CRMs. Lyriko’s perfect symphony of resources allows us to achieve true data-driven Next Best Action. It maximises content personalisation, increases customer engagement and sales efficiency, especially thanks to Lyriko’s most distinguishable feature: content auto-tagging and dynamic segmentation.