Wicked Reports simplifies multi-channel attribution with actionable insights using real transaction data you can trust to increase marketing ROI.

1. Stop wasting money on ads that don't work.
2. Scale marketing spend on marketing that DOES work.
3. Find more great leads that buy at high LTV.

How can we help you do that?

• We use 1st party data from HubSpot and your order system so you get true ROI values.
• We provide simple Facebook and Google ad platform integrations that auto-tag your links and pull ad spend each day.
• We have several patent-pending attribution models that map directly to marketing strategies - so you can properly evaluate what is working (or not).
• We consider all marketing channel clicks.
• We take care to attribute subscription sale LTV accurately.
• We auto-tag all HubSpot email clicks - no need for redirect links or UTMs.
• For Google advertisers, we push gclid conversions into Google Ads manager so you can see true conversions inside of Google.

Wicked Reports is a Google Premier API partner and Facebook Marketing Partner.

Wicked Reports loves HubSpot and uses it to run our sales, marketing, and customer success teams. However, Wicked Reports is a 1st party data marketing attribution platform obsessing over how to turn marketing attribution data into actionable ROI. This is not the core focus of HubSpot.

How we differ from HubSpot Attribution and our competitors

1. Subscription attribution: Wicked Reports detects and attributes subscription revenue, HubSpot does not.
2. E-commerce one-click integrations: Wicked Reports works out of the box with Shopify, Stripe, PayPal, WooCommerce, and other platforms, HubSpot doesn ot.
3. You wish to have data-driven playbooks on how to act on attribution data.
4. Wicked Reports attribution models map to specific marketing strategies.
5. Wicked Reports reconciles to your order system. HubSpot reconciles to HubSpot deal revenue.
6. Wicked Reports determines the most valuable 1st party data conversions for attribution. HubSpot generally uses all touchpoints.
7. Wicked Reports does not over-report revenue. HubSpot influenced revenue massively over counts revenue.
8. Wicked Reports was built for marketing attribution. HubSpot does a lot of things very well. Attribution is a side gig for them.
9. Wicked Reports compares your performance vs. your benchmarked performance to help drive your decision making.