That Media Thing is a consultant-first B2B marketing partner for lean-to-mid-sized teams who need sharper strategy, faster execution, and measurable results. With roots in specialist media and journalism, we bring storytelling, audience insight, and commercial focus to every project. Our expertise lies in building Ideal Customer Profiles (ICPs) and turning them into high-intent campaigns across content, paid media, design, and video. We also help brands stay visible in the age of Generative Engine Optimisation (GEO) and AI-driven discovery. Clients trust us as an extension of their team: transparent, collaborative, and always ROI-driven. Trusted by IBC, Imagen, Reuters, Synamedia, RCS, and LiveU, we create long-term partnerships that grow year on year—whether it’s demand gen, trade-show impact, or breaking design bottlenecks. We solve marketing problems. We create growth. We become part of your team.