thalox - audience segmentation
要求
HubSpot 版本 HubSpot 帳戶權限 - 檢視所需的帳戶權限
存取權類型 已分享 thalox - audience segmentation 訂閱 - Starter、Business、Enterprise或Free 版本
總覽
1/5
We help Marketing Managers to run effective email marketing campaigns with relevant messaging
Email marketing has evolved beyond sending out newsletters and campaigns. Now, it’s all about creating high engagement with your audience. thalox, the AI-based audience segmentation tool for HubSpot predicts the level of your contact engagement with your emails by analysing your contact data, including all past digital activities, and gives you back four segments using the thalox engagement score.
Minimum requirements to use thalox for marketers are the following HubSpot data volumes:
Contacts: 250
Marketing Emails: 3
Email Events: 500
功能
Predict customer engagement and audience
Based on your contact and activity data thalox provides you data-driven insights to guide your marketing initiatives, without relying on gut-feelings and educated guesswork in the battle to stay relevant. The thalox engagement score gives you insights into the level of engagement for each contact based on your historical data.
Segmentation
Based on the thalox engagement score thalox generates four segments for you with best practice recommendations how to approach contacts in these. The segments are pushed as contacts lists into HubSpot. Afterwards you can use these segments in your email marketing campaigns.
Reporting Dashboard
See how your segments (audience) evolve over time. Get detailed insights into High Engagement, Dormant Potential, and Inactive or Indecisive Segments. Use the thalox density chart to develop nurture campaigns along the customer journey.
Data Profiler
By providing intuitive visual representations, the Thalox Profiler helps you to quickly identify anomalies within your data, facilitating more informed decision-making and strategic planning. All detailed views could be exported as Excel files for further investigation.
應用程式功能
共用資料
Contacts | ||
Email Events | ||
Marketing Email | ||
Engagement Segments |
評論
4.9
13
4.9
13
- 2024年12月31日
Ashworth, J.
- 2024年7月24日
Massive impact in marketing and sales!
After having our contacts regularly analyzed and segmented, we have useful insights that really help us to active different audiences in suitable manner. Our marketing and sales people are now more effective and more happy with their daily work.
We have two main use cases. 1) Marketing: As we want to turn our Leads & MQLs to SQLs, we now know better what kind of content is suited for different segments. Only now we realize how different the content should be for people who are barely reading our messages versus those who are active. It's so nice to see how much better we are now in activating the different segments. 2) Sales: Through workflows and sequences we have pretty solid structure in place, but still it's sometimes hard to know which contacts to contact. Now it's easier for our sales to prioritize the high engagers before handling the opportunities which are moving slower anyway.
More focus! Thalox really helps us to focus to segments that really have potential. More results! Concentrating to right segments also leads to more sales.
We needed first a bit help with some content ideas, but got really good help from Thalox staff! Just great!
Räsänen, T.
科技：軟體 - 11 至 25 位員工
Starter
€49
/ 月2 predictions per month
Up to 5.000 contacts
Support: Ticket System
Dashboards
Access to Knowledge Base
Starter
€49
/ 月2 predictions per month
Up to 5.000 contacts
Support: Ticket System
Dashboards
Access to Knowledge Base
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