The two big challenges in marketing are relevancy and tech stack.

It can involve many channels and tools, meaning high costs and learning curves and unharmonized, generic output.

What is ConvesioConvert?

ConvesioConvert is a cross-channel marketing automation platform that unifies your entire marketing in one dashboard and provides everything you need to build, run and measure highly-targeted emails, personalized web pages and smart popups.

What's special about ConvesioConvert?

Most marketing platforms operate only in one channel such as emails, pop-ups or landing pages. What's totally new about ConvesioConvert is that it unifies everything needed to build, run and measure popups, emails and smart web pages, etc. ConvesioConvert also offers the most extensive segmentation criteria with 100+ filters. The closest competitor would be Drip, which is email-only, offers limited segmentation and no web page personalization capabilities.

4 steps of smart marketing in ConvesioConvert

The ‘smart marketing’ capacity in ConvesioConvert is made possible through unity, industry-leading targeting accuracy, highly tailored content and advanced analytics.

1- Target Smarter With Best-In-Class Segmentation:

ConvesioConvert collects and unifies 360° customer data from different channels based on 100+ filters including:

• Site activity: landing & visited Pages, average time spent, visit count & dates,..

• Shopping behavior: viewed & purchased products, total spent, order count and dates,…

• RFM values (recency, frequency and monetary) and overall RFM score

• Email behavior: number of opens and clicks, specific campaign engagement,...

• Referring source: domain, UTMs, geolocation,.…

💪 Create segments with any combinations of these metrics or use pre-made segments such as active customers, bounced visitors, cart abandoners or returning users as well as loyalty-based (RFM ) segments such as loyalist, promising, disengaged,...

2- Automate Highly-Targeted Webpages, Emails, Pop-Ups

Serve every audience segment with tailored webpages, emails, pop-ups and more, all from one powerful dashboard.

💪 Create one-off or recurring automations with single or multiple conditions and actions.

💪 Threefold automation technology (trigger, audience, action) combines real-time behavior (such as placing an order, requesting refund, abandoning a cart,..) with historical records (such as lifetime time spent, total number of visits,...) to create super-rich marketing campaigns with laser-precision targeting.

• Alternatively, use these premade automation recipes to form your marketing arsenal in minutes:

• Black Friday email

• Returning user discount pop-up

• Cart abandoner follow-up

• Regionally personalized landing page

• New customer welcome email

3- Smart Marketing Content: 100% Visual, Zero Coding, Highly Personalized

Faster growth starts with relevancy. Use a drag & drop builder to build highly-personalized emails, pop-ups and webpages or get started with readymade marketing templates for every purpose (nurturing, customer loyalty, customer retention and more).

💪 Use dynamic content modules such as dynamic product list, blog list and keywords to hyper-personalize content and skyrocket engagement with your campaign. For example, display:

• Abandoned cart items in your follow-up email

• Related cross-sell items on the homepage based on last purchase

• Discounted products inside a pop-up

💪 Use 30+ dynamic keywords to personalize your marketing content even further.

4- Track, Attribute & Optimize: Your Entire Analytics in One Place

This is not your usual Google Analytics report! ConvesioConvert marketing and attribution is efficient, comprehensive and value driven.

💪 The ConvesioConvert Reports page provides a general performance report on website engagement, sales, customers and emails with tailored KPIs and comparison charts to measure growth in the time frame of your choice.

💪 Additionally, campaign analytics reports are centrally organized to show engagement and conversions by that campaign separately.

• Pop-ups: views, sign-ups, sales

• Smart web pages: Impressions, sign-ups, revenue

• Email campaigns: opens, clicks, revenue

💪 Powerful attribution reports also measure sign-ups and sales referred from domains, UTMs and geolocations.

Sample Use Cases

• Reduce customer acquisition cost via smart landing pages based on geolocation or referring source.

• Collect more leads by showing personalized coupons in on-exit pop-ups.

• Boost engagement with your landing pages using personalized greetings, products and blogs based on customer history.

• Re-engage abandoned carts better by showing cart items and discount coupons in the follow-up email.

• Drive repeat sales using highly-personalized cross-selling emails.