New Path is a digital marketing and advertising agency that specializes in people-first marketing, data-driven decisions, AI-assisted advertising, and tech-forward development. Our Pathfinder™ process helps our clients understand who their primary audiences are and their path-to-purchase while building a strategy toward digital maturity across their organization. Partners of New Path are committed to high-impact growth strategies and an investment in building dynamic path-to-purchase models. At New Path, we value trust and transparency between our clients and teams, both internal and external. As digital platforms continually evolve, New Path immerses itself in our client's business as a marketing department resource to increase the effectiveness of marketing and advertising investments.