Once or Twice is a specialist marketing consultancy for businesses whose products and services are bought very infrequently, sometimes just once or twice in a lifetime. It could be you provide big one-off purchases, such as fitted kitchens, funerals, big ticket baby items, eye surgery, dental braces or more. Or it could be you provide a service that may have a long commitment, but the customer will only make an actual purchase decision once - think care homes, universities, B2B software or opticians. To succeed you must be prepared. To win a customer in the one moment requires outstanding long term brand strategy, exceptional activation and sales programmes, and a considered application of behavioural science - recognising the very specific buyer behaviour in these situations. Once or Twice provides a unique blend of skills and experience to help ensure Once or Twice businesses win when it matters most.