Convert your best accounts faster

The Madison Logic integration with HubSpot empowers ABM marketers to accelerate deal velocity and drive pipeline growth by 300%*. Increase engagement with the entire buying committee at target accounts, make smarter investments with always-on ABM and share key insights with sales directly in HubSpot.

Increase engagement with target accounts

Engage every decisionmaker at your top accounts across dominant paid media channels and marketing automation (MA) with always-on ABM strategies. Build target account lists representing each stage of the buyer’s journey and create custom campaigns to increase account penetration, engagement and ROI.

Make smarter investments with always-on ABM

Make the most of your ABM investment with dynamic optimization. Your target account lists are automatically updated with the most relevant accounts based on sales and marketing signals from HubSpot, Madison Logic intent, multi-channel engagement and more. Effortlessly deliver personalized, coordinated messaging across content syndication, display advertising and LinkedIn as accounts progress through the funnel.

Arm sales with key account insights

Integrate Madison Logic’s multi-channel account engagement signals into HubSpot to increase deal velocity, pipeline growth and ROI with 1) ability to influence account/lead scoring models through multi-channel engagement; 2) sales optimization based on the content their accounts are engaging with across channels.

*According to the Forrester Consulting Total Economic Impact™ Study commissioned by Madison Logic