Two Trees is a performance marketing agency. We're a HubSpot partner with offices in Sacramento and London, and we've been running paid media since 2017 for firms spending anywhere from $25,000 to $350,000+ a month. Most agencies report on leads. We report on signed cases for law firms and closed leads with revenue for other industries. That difference comes down to tracking: server-side implementations, Meta CAPI, and attribution wired directly into your CRM so signed case value flows back to the ad platforms making the bidding decisions. When Google and Meta know which clicks became clients, they stop optimizing for form fills and start optimizing for revenue. What that looks like in practice: we get clear on your caseload goals and what a qualified matter is actually worth, build the tracking foundation before touching budgets, then scale what's producing cases. You'll always know where the money went and what it bought.