Dékuple is a B2B digital marketing consultancy based in Paris and Shanghai. Our solutions address the two main challenges faced by B2B companies: online client acquisition and marketing/sales alignment through measuring the commercial performance of marketing actions. The company specializes in four areas of expertise: Strategic Consulting: lead management process, persona strategy and segmentation, content scenarios, KPIs, dashboarding Marketing Automation (Marketo, Pardot, HubSpot, Eloqua): platform selection consulting, integration, implementation, and operation of marketing programs Data: development and integration of Customer Data Platforms, scoring (leads, content, clients), CRM data management, AI Marketing Services: lead generation campaign management (Google/LinkedIn/emailing), B2B social media, UX/CRO Our clients include: Algeco, ALD Automotive, Thales, Air Liquide, Talentia, Allianz Trade, Schneider Electric, ABB...