Maven Advisory works with early-stage fintech startups to build clear, practical go-to-market strategies. I help founders define their ICP, refine messaging, design sales processes, and align marketing efforts with revenue goals. The focus is on what’s needed to sell into banks, credit unions, or consumer markets without wasting time or resources. Core services: - Go-to-market strategy - Sales process development - ICP and messaging refinement - Demand generation and RevOps guidance - Partner and channel strategy With 15+ years of experience across banking and fintech, we understand both sides of the table. We bring that lens to every engagement.