
Forwrd.ai
Transform dashboards into foresight. HubSpot powered by Predictive AI.
Built by - Forward Software Ltd.
Installs - 100+ installs
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Forwrd.ai Subscription - Growth, Pro, or Enterprise plans
Overview

1/6 - Transform your HubSpot account into a predictive AI powered CRM.
Analyze. Build. Forecast. Prioritize. Sync to your Workflow.
Forwrd Integration Overview:
🤔 Still waiting on insights from your BI and data science team?
⏳ Growth strategies delayed because of model readiness?
🚫 Opportunities slipping away without data-driven decisions?
👉 Send them Forwrd to get ahead.
Forwrd automates predictive AI modeling, helping your GTM teams make faster, smarter decisions. The best part? It’s all seamlessly connected to your HubSpot pipelines.
Still guessing around? Build predictive AI models.
Supercharge your decision-making: transition from arbitrary rule-based scoring to AI-driven foresight, match PHD grade expertise - within your HubSpot account.
Turn every GTM manager into a data-driven decision maker. Get actionable predictions instantly—without the wait for manual data science work.
Introducing: Automated Scoring & Insights. Faster results. Accelerated growth.
Automatically score leads, forecast revenue, and prioritize deals. Fuel your pipeline with real-time predictive insights that keep your sales team ahead of the game.
Built for HubSpot power users
Give your entire team instant visibility into customer behavior and market trends—all inside HubSpot. No more manual analysis or waiting for data science handoffs.
1️⃣ Best-in-class HubSpot integration with real-time, two-way data sync
🌟 The only HubSpot Certified AI modeling platform for GTM teams
🏆 Industry leading precision and accuracy rates while building AI models.
🚀 Most installed predictive AI app on the HubSpot Marketplace
💡 Powered by advanced AI models tailored to your business
Sync Forwrd’s predictive model activity with your HubSpot deals, contacts, or custom objects—automating insights and ensuring seamless CRM integration.
Key features within the Forwrd <> HubSpot integration:
Automatically generate AI-driven predictive models within HubSpot
Upgraded reporting stack: build forecasting dashboards, reports & define ICPs.
Unlimited scoring models updates and ques using your HubSpot data properties
Sync customer behavior data directly into HubSpot for real-time insights
Triggered scoring notification to your entire GTM operation (Slack, Email, HubSpot and more…)
⭐⭐⭐⭐⭐
Forwrd.ai is revolutionizing scoring!
Forwrd.ai is an extremely easy tool to use, the customer support has been amazing! I have been suitably wowed by the results & the accuracy of the results. Forwrd allowed a full integration into all our data sources within a few clicks, taking digital transformation processes into next level speed and saved us HOURS of resources.
⭐⭐⭐⭐⭐
Finally managed to use an Ai models as part of our pipeline optimization process
Forwrd.AI has completely transformed how we manage customer relationships and drive revenue growth. This all-in-one customer revenue platform excels at using AI for lead and account scoring, making it easy to focus on the most promising opportunities. We've seen a substantial increase in conversion rates, but what truly stands out is its ability to uncover new opportunities within our existing customer base.
The churn prediction feature is a game-changer, allowing us to proactively address at-risk accounts. Since implementing Forwrd.AI, we've significantly reduced churn and boosted upsells and cross-sells. The interface is intuitive, and the insights are highly actionable. Forwrd.AI is an essential tool for any team looking to maximize customer lifetime value.
⭐⭐⭐⭐⭐
An amazing solution for B2B Lead Scoring
Algorithmic lead scoring that keeps learning and improving continuously.
Building our first model was a breeze, and we were able to get up and running within days. Flawless integration into HubSpot, and we have yet to even scratch the surface of some of the included features. Amazing product!
⭐⭐⭐⭐⭐
The Answer To Companies Looking for More Marketing & Sales Efficiency
It helps you make sense of your data and compile thousands of different data points into an easy to grasp score that can then be further looked at to better understand why this score was given. That combined with their AI powered predictions makes the data more relevant than any data scientist looking at a bunch of data to then make conclusions.
⭐⭐⭐⭐⭐
Complex data science stuff made super easy
It may look like simple stuff but in the back Forwrd is automating complex data analysis and prediction models to make it easy for the users to take action on their data.
The process for implementations and the integration with widely used tools make it easy to use, especially if your company is on the HubSpot ecosystem.
Features

Transform your HubSpot account into a predictive AI powered CRM.
Set up fully AI based automated workflows for your Go-to-Market (GTM) strategies with just a few clicks. Sync data across platforms like SFDC, Marketo, and Mixpanel, and capture actionable insights for every customer interaction. Gain real-time updates on model performance, so you can drive action fast.

HubSpot data: Cleaned, crisp and clear.
Get your data AI-ready within minutes. Forwrd automates data preparation, normalization, hygiene and analysis from multiple sources. No manual input needed—just seamless syncing for a complete view of your customer journeys.

Align AI with your core business goals.
Define the KPIs that matter most to your GTM strategy and let Forwrd’s AI models do the heavy lifting. Whether it's lead scoring, pipeline forecasting, or customer churn predictions, Forwrd helps you automate and align your goals with actionable, data-driven insights—all synced in real time with HubSpot.

AI models built on the basics of your business. Synced into HubSpot.
Your AI models are fueled by the predictors that you choose. Build AI models customized and tailored to your business leads. Choosing the fields, definitions and records that are relevant for your business. Easily create predictive AI models to score leads, forecast revenue, and prioritize deals—all within your HubSpot instance.
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Build winning AI scores within your HubSpot account.
From predictive scoring to defining your ICP and ideal buying personas, Forwrd approaches GTM AI modeling by helping you better understand your clients with data.
App Functionality
Shared Data
![]() Predictive Lead Scoring | ||
![]() Predictive Account Score | ||
![]() ICP Analysis | ||
![]() ICP Analytics | ||
![]() AI Modeling | ||
![]() Automated GTM Workflows |
Reviews
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Pricing
Growth
Build no-code predictive AI models to score and qualify your leads, deals, accounts leveraging your HubSpot data
Unlimited seats
1 integration
Unlimited correlation analysis
Up to 40,000 monthly predictions
Unlimited models
Real-time prediction via API & Webhook
In-app support
Growth
Build no-code predictive AI models to score and qualify your leads, deals, accounts leveraging your HubSpot data
Unlimited seats
1 integration
Unlimited correlation analysis
Up to 40,000 monthly predictions
Unlimited models
Real-time prediction via API & Webhook
In-app support
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/11/2025
More info
Built by - Forward Software Ltd.
Installs - 100+ installs
Categories Languages this app is available in English
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