G2
Premier
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared G2 Subscription - Starter, Enterprise, or Buyer Intent Data plans
Overview
1/6
G2 Buyer Intent + HubSpot helps you enhance your sales process and miss fewer opportunities to attract, close and retain B2B customers by syncing your HubSpot and G2 accounts -- leveraging Buyer Intent data to power targeted campaigns in HubSpot.
Features
Buyer Intent Data
You give your marketing and sales teams access to real-time signals designed to fill your pipeline and close deals.
Power targeted campaigns in HubSpot using G2 Buyer Intent data.
Drive pipeline and support your retention efforts by filtering intent data down by category, competitor, or profile views to create ultra-targeted lists and HubSpot workflows to help you focus on in-market buyers.
App Functionality
Shared Data
Buyer Intent Data | ||
Buyer Intent Data | ||
Buyer Intent Data | ||
Buyer Intent Data | ||
Buyer Intent Data |
Reviews
4.3
11
4.3
11
- Sep 9, 2026
G2 is solid
G2 is good in that it provides signals and you are able to configure the settings in such a way that company leads automatically are created in HubSpot. I don't know if this is a possibility down the road, but would be preferred if the main POCs were also included when the company is created as that would save a significant amount of time.
Don't have to go to G2 much. The leads along with their signals show up in HubSpot so definitely makes the lead assigning process quicker.
What I mentioned in the overall review. Would be preferred if company points of contact were uploaded as well.
Adil, H.
- Feb 6, 2025
Helpful but not perfect
I would really benefit from a possibility to manually update companies in HubSpot which showed intent from G2 panel - so as not to wait when it will happen automatically.
Easy to use
Have to wait when the company intent data is updated automatically in HubSpot
Volgin, A.
Pricing
Starter
$249.92
/monthFor small businesses (1-100 employees) establishing their G2 presence who are ready to grow.
Review Collection
"Users Love Us" Badge (with qualifying reviews)
Seller Page
Basic Profile
3 Admin Users
Starter
$249.92
/monthFor small businesses (1-100 employees) establishing their G2 presence who are ready to grow.
Review Collection
"Users Love Us" Badge (with qualifying reviews)
Seller Page
Basic Profile
3 Admin Users
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 06/22/2026
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