G2
Attract, convert, close, and retain B2B customers with G2 and HubSpot.
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
G2 Subscription - G2 Marketing Solutions or 20% Off plans
Overview
1/5
G2 Buyer Intent + HubSpot helps you enhance your sales process and miss fewer opportunities to attract, close and retain B2B customers by syncing your HubSpot and G2 accounts -- leveraging Buyer Intent data to power targeted campaigns in HubSpot.
Features
When you sync your G2 Buyer Intent with HubSpot...
You give your marketing and sales teams access to real-time signals designed to fill your pipeline and close deals.
Power targeted campaigns in HubSpot using G2 Buyer Intent data.
Drive pipeline and support your retention efforts by filtering intent data down by category, competitor, or profile views to create ultra-targeted lists and HubSpot workflows to help you focus on in-market buyers.
App Functionality
Shared Data
Buyer Intent Data | ||
Buyer Intent Data | ||
Buyer Intent Data | ||
Buyer Intent Data |
Reviews
4.3
10
4.3
10
- Feb 6, 2025
Helpful but not perfect
I would really benefit from a possibility to manually update companies in HubSpot which showed intent from G2 panel - so as not to wait when it will happen automatically.
Easy to use
Have to wait when the company intent data is updated automatically in HubSpot
Volgin, A.
- Nov 5, 2024
Ovali, M.
Technology - Software - 51 to 200 employees
G2 Marketing Solutions
Collect reviews, manage your G2 Profile, and access real-time Buyer Intent signals.
The HubSpot integration is included (no additional charge) for G2 customers that purchase G2 Buyer Intent. It is not applicable to plans without Buyer Intent data.
G2 Marketing Solutions
Collect reviews, manage your G2 Profile, and access real-time Buyer Intent signals.
The HubSpot integration is included (no additional charge) for G2 customers that purchase G2 Buyer Intent. It is not applicable to plans without Buyer Intent data.
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/27/2025
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