Instapage

Create an optimize post-click landing page experiences at scale.

HubSpot Certified App

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Find the HubSpot integration under workspace settings

1/3 - Find the HubSpot integration under workspace settings

Instapage Integration Overview

Build high-performing landing pages with Instapage and automatically send every lead to HubSpot — eliminating manual uploads, keeping your CRM up to date, and enabling instant outreach.


This integration helps you build an efficient, revenue-generating tech stack. Right away, your hottest leads flow into HubSpot and can be instantly enrolled in marketing automations and contacted by sales to convert more leads into customers.


Getting started is easy: connect your HubSpot account from within your Instapage workspace settings, then link any Instapage form to HubSpot. Select the right HubSpot account and list, map your form fields to HubSpot properties, and confirm the connection.


Accelerate your workflows and drive more revenue by integrating Instapage and HubSpot today.

Integration features

Automatic lead syncing

Send new leads from Instapage to HubSpot static lists in real time and instantly start nurturing them into customers.

Requires Free Tools & CRM plan or higher
Automatic lead syncing
Custom field mapping

Map your Instapage and HubSpot fields exactly how you need, enabling better segmentation and personalization across your marketing and sales efforts.

Requires Free Tools & CRM plan or higher
Custom field mapping
Flexible integration options

Use the native integration, embed HubSpot forms directly, or connect through Zapier to match your team’s preferred workflow.

Requires Free Tools & CRM plan or higher
Flexible integration options

Shared data

Leads

Contacts

Form Fields

Contact Properties

Leads

Contact Lists

Instapage integrates with these HubSpot features

CRM

Contact activityContact management

Details

Provider
Instapage
Total installs
2K installs
Categories
Lead Scoring and Routing
Languages this app is available in
English

Requirements

HubSpot Subscription
HubSpot Account Permissions
View required account permissions
Instapage Subscription
Create, Optimize, or Convert plans

Resources

Instapage Support

Customer support languages
English and Romanian

Legal Stuff

You understand that when using this integration, it's up to you to comply with applicable laws and regulations, as well as the HubSpot AUP and Terms. Please review this developer's documentation for more information.

Please refer to the developer's Privacy Policy and Terms for more information.

Instapage Pricing

This integration requires one of the following Instapage software subscription plans.

See all pricing options

Create

Build on-brand, pixel-perfect, responsive pages without a developer

14 day free trial

$79

/mo
  • #1 drag & drop builder
  • Reusable page blocks and forms
  • Real-time visual collaboration
  • Triggered popups and sticky bars
  • AI content
  • Mobile responsiveness

Optimize

Optimize for higher conversions with experimentation and lead generation

14 day free trial

$159

/mo
  • All Create features plus:
  • Server-side A/B testing
  • Hypothesis setting and history
  • Customizable traffic splitting
  • Scheduling
  • Multi-step forms
  • Dynamic text replacement

Convert

Scale landing page production to maximize conversions

Starts at
  • All Optimize features plus:
  • Enterprise-ready platform
  • Ad-to-page personalization
  • Global blocks
  • Heatmaps
  • Direct lead bypass
  • CSM & professional services
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 07/02/2025

Instapage Customer Reviews

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7 Reviews

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4/5
  • Nov 15, 2024

  • Reinertson, K.

1/5
  • Jun 18, 2024

Not functional

I wanted to bring leads from Instapage into our reports and workflows. I could not get the data to flow through.

What problem are you trying to solve?

It was a legacy system

  • Furnari, M.

  • Technology - Software
  • 26 to 50 employees
Reply from Team, I., InstapageJun 6, 2025
Hi Furnari, we're sorry to hear about your experience. Could you please clarify which system you were trying to send leads to? Instapage offers a list of direct form integrations, but we also support connections via webhooks and Zapier for sending leads to other third-party platforms. If you run into any trouble setting this up, we’d really appreciate the chance to help. Please don’t hesitate to reach out to our Support team at help@instapage.com - we’re here to assist however we can.
2/5
  • Mar 10, 2023

No form integration

There are no direct integration on HubSpot for form into Instapage. I can't add automatic contact creation in HubSpot generated with Instapage forms

What problem are you trying to solve?

Acquisition

  • Sommer, B.

  • Technology - Software
  • 26 to 50 employees
Reply from Team, I., InstapageJun 6, 2025
Hi Sommer, sorry to hear you ran into trouble connecting HubSpot to Instapage. HubSpot is one of our featured native integrations, allowing you to automatically send leads to your contacts list in just a few steps. Please note that only static lists are compatible with the integration. If you’re using active/dynamic lists or have custom workflows, that might potentially explain the issue. We’d love to take a closer look at your setup and help get things running. Please feel free to reach out to us anytime with more details at help@instapage.com
2/5
  • Mar 22, 2021

It Works, I Guess

Instapage itself is just fine. However, the connection is a sub-par integration. While it does connect to the CRM, it counts the leads it captures as an Offline Source when it's not.

What problem are you trying to solve?

Lead Capture

  • Nebeker, T.

  • Architecture
  • 11 to 25 employees
Reply from Team, I., InstapageJun 6, 2025
Hello Nebeker, thank you for your feedback! It sounds like you’re having trouble attributing the correct source to your leads in Hubspot analytics. If you're seeing leads appear as coming from an Offline Source in HubSpot’s analytics dashboard, this is generally expected behavior. HubSpot categorizes leads from non-HubSpot forms - such as those used with the integration on Instapage - as coming from offline sources. For more detailed web analytics data, we kindly recommend installing HubSpot's tracking code on your Instapage landing pages. This will allow Hubspot to track the traffic source of your form submissions - if you’re using UTM parameters, and associate that data with your leads in their system. If you need help setting this up on Instapage’s end, we’re more than happy to assist. Please reach out to our Support team at help@instapage.com.
1/5
  • Feb 25, 2021

It doesn't work

Ok but the integration doesn't work. The landingpage form did not integrate the data

What problem are you trying to solve?

Landingpage

  • Moscato, E.

Translated from Italiano. View original text
Reply from Team, I., InstapageJun 6, 2025
Hello Moscato, sorry to hear the integration did not work. There can be a number of reasons why an integration might fail - anything from incorrect field mapping between Instapage and your system to caching issues on the live page. We'd be happy to take a closer look for you. If you could share more details about which integration you're using and the URL of the landing page, our team can help troubleshoot and get things working smoothly. We're here to help at help@instapage.com (translated) Hi Moscato, we're sorry that the integration didn't work. There could be any number of causes, from incorrect field mapping between Instapage and your system to caching issues on the live page. We'd be happy to look into the problem for you. If you could provide us with more details about the integration you are using and the landing page URL, our team can help you troubleshoot the problem and get everything working properly. We are here to help: help@instapage.com
1/5
  • Jul 15, 2020

Drop in conversation and complexity in email validation

It's a clear no from my end , there is clear feasibility in terms of building pages fast but lacks main features like email validation based on server response ,integrating HubSpot forms is quite tedious where I have to write custom jquery

What problem are you trying to solve?

Generating business opportunities using ppc

  • Gatreddi, C.

  • Technology - Software
  • 11 to 25 employees
Reply from Team, I., InstapageJun 6, 2025
Hello Gatreddi, thank you for your feedback! While we don’t currently offer email validation based on server response, we do provide a native HubSpot integration that’s easy to set up using our built-in forms -no custom jQuery required. Additionally, if you prefer to use HubSpot’s own forms, you can embed them directly on your landing page by pasting the form code into an HTML element. If you have any questions or need help setting this up, please don’t hesitate to write to our Support team at help@instapage.com
4/5
  • Jul 13, 2020

Overall good

Its good, had a few trial runs where it wasnt working so had to figure out myself why. It worked in the end so happy.

What problem are you trying to solve?

lead capture from capterra

  • Owczarek, L.

  • Technology - Software
  • 11 to 25 employees

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