Implement MEDDICC, BANT, SPICED... sales framework assisted by AI for HubSpot

Meddicc Score helps sales teams streamline deal qualification with AI-driven insights—ensuring consistency, clarity, and better forecasting across your pipeline. Whether you follow MEDDICC, MEDDPICC, or other popular frameworks, the app standardizes how your team evaluates deals, helping you focus on the most promising opportunities and avoid costly oversights.

Seamlessly integrated with HubSpot, the app automatically analyzes data from deal engagements—including emails, calls, meetings, tasks, and notes—eliminating manual data collection. When needed, a simple, user-friendly form makes it easy to add key qualification details manually.

Using this information, the AI engine instantly generates a clear, visual score for each deal—complete with actionable feedback—so your team can qualify opportunities faster and prioritize effectively.

Meddicc Score supports a wide range of sales qualification frameworks, including MEDDICC, MEDDPICC, BANT, GPCTBA/C&I, SPICED, FAINT, CHAMP, SCOTSMAN, and ANUM. Frameworks can be customized to align with your sales process and preferred questions.

In addition to deals, Meddicc Score fully integrates with Contacts and Companies in HubSpot. This means you can access qualification insights directly from any record—seeing all related deals, their scores, and the recommended next actions in one place. The app automatically pulls contextual information such as past interactions, organizational details, and stakeholder roles to enhance the accuracy of the qualification. This unified view helps reps understand the full relationship landscape, identify gaps faster, and drive more personalized, effective follow-ups. It also includes feature to show Organisational Charts and Competitor Charts; information which will also be used to fill the sales frameworks.

Additional features include full reporting and export of all qualification notes, plus HubSpot integration with a custom variable—allowing you to display scores directly in panels, columns, and dashboards.

Managing your team is just as effortless: upgrade users, manage subscriptions, or revoke access in a few clicks. You can also score your entire account in one go, with scores automatically updated as new engagement data comes in.

For multinational teams, you can now set a preferred AI language for each user.

Best for:

• Sales teams using HubSpot Sales

• RevOps teams implementing MEDDICC, MEDDPICC, BANT, etc

• Sales managers running weekly pipeline reviews

• B2B teams that want better deal inspection and forecast discipline

• HubSpot admins replacing manual fields or spreadsheets