AdRoll ABM (formerly RollWorks)
AdRoll ABM generates pipeline, accelerates sales cycles, and drives…
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
AdRoll ABM (formerly RollWorks) Subscription - AdRoll Account-Based Marketing plan
Overview
1/8 - Create HubSpot Contact lists
Identify target audiences from your HubSpot contact lists and segment them through machine learning and prioritization from AdRoll ABM
Use HubSpot’s pre-built ABM Lists to dynamically sync contact lists and segment contacts into target accounts
Augment company lists from HubSpot with machine learning based scoring and prioritization from AdRoll ABM
Engage known and unknown audiences through dynamic digital advertising campaigns for maximum impact
Target known and unknown contacts with digital ads
Prioritize in-market accounts with digital ads
View and measure ad campaign performance right within HubSpot
View account-level advertising & website engagement metrics from AdRoll ABM in HubSpot and activate against that data in HubSpot
Uncover account engagement signals for prioritization and personalization of outreach with Sales Insights
View Account Spike and Journey Events data in HubSpot
Receive automated email notifications for spiking accounts
Features
Sync Contact Lists from HubSpot to AdRoll ABM
Import existing Contact Lists from HubSpot to AdRoll ABM. Create Enhanced Contact Lists natively in the AdRoll ABM, combining your HubSpot Contact, Company, and Deal properties with Journey Stages and Bombora Company Surge.
Create dynamic Account Lists and Groups
Combine your HubSpot data in combination with our data to create dynamic Account Lists and Account Groups.
Customize Journey Stages and Events with HubSpot data
Use HubSpot data to customize Journey Stages and view Journey Events in the AdRoll ABM platform.
View AdRoll Ad performance in HubSpot Report and Custom Workflows
Get AdRoll Account-level advertising metrics in HubSpot. Or leverage AdRoll Account Lists, Journey Stages, Account Spike data, and Campaign/Playbook membership to accomplish custom use cases in HubSpot Workflows.
App Functionality
Shared Data
Account Lists | ||
Account News | ||
Advertising Data | ||
Buyer Journey Insights | ||
Contact Deanonymization | ||
Contact Lists | ||
Contacts | ||
Engagement Data | ||
Journey Stages | ||
Keyword Intent Data | ||
Workflows |
Any emails synced from HubSpot are hashed and stored in a PII compliant way. Any data sync from HubSpot is only used for the Advertiser. Synced data is never shared across AdRoll ABM's customers.
Reviews
4.6
21
4.6
21
- Sep 20, 2024
Reporting that gives you faith in your ad strategy
This has helped us gain efficiency with our ads and sales team. From gaining the confidence that we are hitting the right people at the right time to keeping our ads only going to those that fit our ICP. This has helped us gain a lower acquisition cost and keep tabs on what leads are heating up!
All our remarketing and CRM retargeting
Great reports
None to list
Allard, C.
Technology - Software - 51 to 200 employees
- Sep 19, 2024
Finally a Solution that Makes Sense for B2B Marketers
What is so frustrating is that most ad tools are built for B2C, and the ones that are built for B2B are often more complex than the average mid-market business needs. Rollworks is perfectly suited to the clients we work with and it's a real game-changer
We use Rollworks with our B2B HubSpot clients
Easy to set up and implement.
Graziani, T.
Marketing Services - 6 to 10 employees
AdRoll Account-Based Marketing
Uncover Insights. Prioritize Action. Engage Audiences. Measure Results.
Account and Contact Targeting
ICP Insights
Intent Data
Account News
Analytics (Site Analytics, Engagement Analytics, Account Journeys)
Customizable Reports
Account Dashboards
Sales Insights
LinkedIn Connector
Plug and Play Partner Integrations
Account Scoring Models
ICP Scoring
Customizable Account Journey Mapping
Multichannel Account-Based Campaigns
Trending Account and Contact Notifications (including email notifications)
Account Recommendations
Workflow Activations
AdRoll Account-Based Marketing
Uncover Insights. Prioritize Action. Engage Audiences. Measure Results.
Account and Contact Targeting
ICP Insights
Intent Data
Account News
Analytics (Site Analytics, Engagement Analytics, Account Journeys)
Customizable Reports
Account Dashboards
Sales Insights
LinkedIn Connector
Plug and Play Partner Integrations
Account Scoring Models
ICP Scoring
Customizable Account Journey Mapping
Multichannel Account-Based Campaigns
Trending Account and Contact Notifications (including email notifications)
Account Recommendations
Workflow Activations
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/02/2025
Most popular
