Routera
A HubSpot focused intelligent lead routing and conversion platform
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Routera Subscription - Professional or Enterprise Plan plans
Overview
1/3 - Assign leads to users who are available
Routera is the new-age sales enablement platform that’s optimized to help manage lead assignment and improve sales processes
Using Routera, you can distribute any HubSpot object with multiple different assignment models (including round robin, percentage and performance based.) Sales managers can quickly see team performance, and fix bottlenecks slowing the pipeline.
Free 14 day trial period, no credit card required - https://app.v2.routera.io
HubSpot users give Routera a 👍, here's why -
Automatically assign any object in HubSpot - No more wasting time manually assigning incoming contacts, companies, deals or tickets.
Manage user working hours and assignment status to ensure no leads are assigned when unavailable.
We have one simple pricing per user which includes every feature (and new future features!), onboarding, & chat support.
Free 14 day trial period, no credit card required.
Features
Distribute any object with Routers
Automatically assign any object in HubSpot with routers. Chose the users you want included in the distribution, and the model including weighted, round robin, and performance based.
User working hours and out of office management
Allow managers and users to manage their working hours and days where they won't be available to receive leads
App Functionality
Shared Data
Companies | ||
Contacts | ||
Deals | ||
Owners | ||
Tickets |
Reviews
3.8
4
3.8
4
- May 2, 2025
Frustrating Setup & Broken Integration - Wasted Time on Non-Working Software
Spent a lot of time setting it up but it does not work with HubSpot workflows and the help article goes to a 404 page.
The potential
It doesn't work and support don't get back to you.
Buni, J.
- Feb 8, 2024
Works Well
Routera is quick to set up, and works just fine. Routera support is friendly and helpful.
We use Routera to round-robin assign incoming leads between our sales team.
Routera helps us to ensure there's support coverage and make sure new leads get timely responses.
Our problem is that the thing we're looking for in a round robin system is something none of the available tools I could find can do. As long as you aren't looking for pure day by day assignments (3 sales reps = cycle through them every 3 calendar days so Rep 1 gets day 1 and every third day thereafter; not "Rep 1 always gets Mondays"
Saunders, A.
Technology - Software - 26 to 50 employees
Professional
$20
/monthFor growing teams
Advanced round robin distribution
Weighted distribution
Lead capping
Assignment schedules
Service Level Agreements (SLAs)
Account Matching
Professional
$20
/monthFor growing teams
Advanced round robin distribution
Weighted distribution
Lead capping
Assignment schedules
Service Level Agreements (SLAs)
Account Matching
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/27/2025
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