Integrate call tracking and marketing analytics for HubSpot

Track online activity seamlessly from the beginning of the customer's journey to the end with CallRail's HubSpot integration. By tracking and sending call and text message data from CallRail into HubSpot, HubSpot marketers to create certain custom segments and actions based on the call's activity.

Track marketing efforts both online and offline

By syncing call data coming through CallRail's call tracking numbers to HubSpot, marketers can track and measure their full marketing funnel (both online and offline) and understand what marketing efforts are paying off and which and be improved.

Optimize your inbound marketing efforts and create powerful workflows

Automatic HubSpot lead creation helps you evaluate phone call leads for a better idea of which marketing activities are truly driving sales. Attach robust inbound call attribution data (marketing source, PPC keyword, GCLID, campaign, and landing page) to HubSpot contacts.

Base actions on call summaries and caller sentiment

Send a brief synopsis of each call to the HubSpot contact record to surface the types of conversations your marketing is driving. Base your next action on caller sentiment, fast-tracking hot leads and following up appropriately. Make the right business decisions and improve your marketing and sales faster than ever before.

Tag and segment contacts

Using CallRail's AI-powered tagging feature, automatically categorize your calls and leads based on the contents of the conversation or the marketing campaign that drove them. Push your tags from CallRail into HubSpot to assess campaign performance and prioritize follow-up.

Automatically sync data from human and AI handled conversations

With CallRail's AI voice assistant, Voice Assist, HubSpot matches or creates contacts using the standard workflow allowing automatic syncing from human- and AI-handled conversations to eliminate blind spots and gain a complete view of campaign performance. Push enriched call insights into HubSpot and map any call to HubSpot contact properties.