Forefront Communications Group

Empowering Growth: Surveyor's Journey with Forefront on HubSpot

As Surveyor’s marketing and PR firm, Forefront has played an integral role in our Marketing and Sales Hub onboarding and management. Their guidance and support in database segmentation, lifecycle stage implementation and general technical setup enabled our team to focus on the larger sales strategy. As demonstrated by their work to set up the Surveyor sales process in HubSpot, Forefront’s expertise in reporting, pipeline setup, email marketing and more has streamlined our operations and boosted overall efficiency. Forefront has proven instrumental to our email newsletter and nurture campaigns by managing the drafting, execution and reporting of all emails. As a result of our nurturing work, we’ve booked demos and had conversations with new, qualified prospects. Overall, Forefront’s guidance and hands-on support has enabled our team to achieve more, quicker. They are an important resource and valued partner in the Surveyor success story.

From Integration to Impact: How Forefront Supercharged Our HubSpot Program

Forefront has been instrumental in advancing the Insurance Quantified HubSpot program in the past 6+ months. Forefront's proactive approach to database maintenance and list cleaning has been critical to maintaining a healthy database. Working alongside our operations team, their work to refine our Salesforce and HubSpot integration has ensured flawless contact data flow and meticulous custom mappings, all leading to a more efficient and effective sales process. Thanks to Forefront's lead scoring implementation, we can now efficiently identify warm leads, nurture contacts and report on various marketing tactics. Forefront's proficiency in executing multiple email campaigns per month, including our monthly newsletter, has been a relief for our sales and marketing teams. From building visually appealing email templates to crafting compelling content and setting up custom lists, Forefront has handled the entire process seamlessly. Their attention to detail ensures that every communication is not only engaging but also targeted for maximum impact. Forefront’s contributions extend to creating and managing custom reports, providing comprehensive insights into our marketing efforts and enabling us to identify successful campaigns and optimize marketing strategies. Forefront has not only enhanced our use of HubSpot but also elevated our marketing and sales efforts overall, providing the crucial reporting needed to demonstrate tangible results. We highly recommend Forefront for their dedication and expertise in strategic HubSpot management.

A Partner in Progress: How Forefront Elevated Our HubSpot Journey

A long-time marketing and communications partner of LiquidityBook, the team at Forefront demonstrated an excellent understanding of our unique needs when onboarding our firm to HubSpot, crafting tailored processes that delivered great results. Their lead-scoring strategy empowers our sales team to identify warm leads we’d otherwise be unaware of, coupled with a strategic nurturing campaign to help grow a warm pipeline. The customized workflows streamline operations and their assistance with contact database management ensures accuracy and relevance. Additionally, custom contact lists have proven invaluable in targeting the right audience effectively. Forefront's expertise, attention to detail and dedication made our implementation and ongoing work a success.

Knowledgeable Partner, Excellent Client Service

Forefront onboarded Edgewater to HubSpot, starting with the management of Edgewater's contact database, ensuring its accuracy, organization, and seamless transition from Zoho. Their attention to detail and expertise saved us valuable time and resources, allowing us to focus on our core business. Taking this contact work a step further, their deep understanding of the capital markets and our firm enabled them to conduct thorough audience segmentation. By dissecting our target audience, they helped us create and tailor email campaigns Forefront created in HubSpot. Tying this all together, the team was able to provide valuable insights through comprehensive, custom reporting, and automate several of our efforts via the creation of workflows tailored specifically to our needs. We now have a clear view of our marketing performance and can make data-driven decisions with confidence. With the additional support provided to our sales team and CRM, Forefront consistently demonstrated professionalism, responsiveness and a genuine commitment to our success.