Identify your followers on The Juice

Those existing HubSpot contacts which match a follower of your brand on The Juice are identified through a new custom field. You can use this information as part of a lead scoring strategy, or to help power marketing automation journeys.

Discover net new companies

As members interact with your brand and content on The Juice, we might discover companies which don't yet exist in your HubSpot. We'll create those for you, so they can be integrated as new Deals to pursue or new marketing opportunities to go after.

Review company activity insights

Once we have matched a company of a member to a HubSpot company, we can then begin to notify HubSpot of all the activity on The Juice which can be attributed to that company. This information can be used in prospecting, call prep, or even marketing automation.

Report on the revenue impact of your content and brand

Meanwhile, if you're using HubSpot Deals with your sales team, we can help attribute that activity on The Juice to revenue impact - everything from open pipeline to closed won revenue.