Use Event Streaming to HubSpot for better lead scoring

Automatically route high-priority leads to the sales team powered by product insights. Use signals like installing an integration, starting a trial, or watching a tutorial, that correlate to upgrades and subscriptions into your lead scoring models. Build workflows to route those leads to sellers for immediate follow-up.

Use Event Streaming to power customer health scoring

Use product signals, like declining usage, and stream these custom events to HubSpot. Incorporate these product signals in customer health models. Build workflows in HubSpot and route high-intent leads to sellers for faster follow-up or churn risks to services teams.

Use cohort syncs to re-engage leads

Analyze your HubSpot campaigns using funnel charts in Amplitude to understand your email campaign performance. Create cohorts for users that dropped off and build campaigns to re-engage these leads in HubSpot to accelerate growth.

Sync Cohorts to drive Product-Qualified Leads (PQLs)

Sync Amplitude cohorts directly in HubSpot to engage with more confidence. Use behavioral insights to power lead scoring models and automatically prioritize customers who are ready to buy. Act on these insights in lifecycle marketing campaigns and direct sales outreach to maximize conversion and growth.

Analyze your HubSpot email events in Amplitude

Easily set up funnel charts to quickly understand email campaign performance and get the insights marketers need to optimize HubSpot campaigns. Dive deeper to understand how your campaigns impact product usage. Use cohorts to re-engage users who did not convert and find new ways to segment users and grow fast.