# Take the guess and complexity away from segmenting

Segmenting your customers is no longer based on hunches or outdated second hand data. Segments are a result of each customer's unique journey within your store, from the very first purchase as New Customers, all the way to becoming your Campion Buyers.

Follow their journey with segments being synced back into HubSpot and watch them move along the stages through analyzing the efficiency of your campaigns, new product launches, abandoned cart recovery, etc.

# Segments will become the starting point of your campaigns

Design each campaign to cater to the needs of each segment and provide outstanding value to your customers every step of the way. New Customers, Promising, Loyalists, Big Spenders and Champions will become your everyday challenges, how to provide each of them with an experience that is unique while motivation new purchases?

How to move each of them into the following category through personalized coupon codes, discounts, cross-selling offers, rewards and more?

# Watch your campaign results and compare them between segments

Launch campaigns and initiatives and watch your New Customers become Promising before moving on to Loyalists, Champions, or Big Spenders. Try out different campaigns and analyze their efficacy with actual results, your creativity is the limit. Abandoned cart recovery for Loyalists might not require that coupon, a referral campaign might work best for Promising as would Second order Nurture, recovering drifting Champions might require a personalized offer, the sky is the limit when you take the complexity out of segments.