Seat waste is invisible in HubSpot. A user who was given Sales Hub Enterprise for one quarter of pipeline work keeps that seat for years, and nothing in the portal points at it. Renewal is the first moment anyone looks, and by then the number has been wrong for eleven months.

Tendal measures the thing HubSpot does not surface. It reads your user list and the seat assigned to each person, then counts what each of them actually did inside a measurement window: contacts touched, deals worked, sequences sent, meeting links used, forecasts submitted, calls placed. It compares that activity against the seat being paid for and names the users whose seat is more expensive than their measured use supports.

What comes back is specific. Per user: the seat now, the cheapest seat their activity supports, a confidence level, and the reason. Per portal: what you pay today, what the recommendation would cost, and the annual difference.

Alongside the seats it reports three things that are easy to miss entirely: seats billed to people who never accepted their invitation, super admin access that outlived the person who held it, and marketable contacts climbing toward the next billing block. Where your plan automates sequences it also names sends that will silently fail, because the colleague a workflow sends as has left or their connected inbox dropped. The workflow action that enrols into a sequence needs Enterprise, so that signal has the most to report there. Professional portals can automate enrolment from the sequence tool itself, and Tendal reads those the same way.

The same walk over your workflows finds a quieter failure: internal notifications that reach nobody. A workflow that emails a colleague who has left, or a team with no members left, still runs and still reports success. HubSpot notes that the notification went to no one only in its own logs, so the first sign of trouble is usually that a handover nobody was told about did not happen.

Every recommendation is advice, not instruction. Tendal cannot change your portal and does not try to. Where a signal is unavailable on your HubSpot plan, the result says so rather than treating a missing measurement as inactivity.

The first audit is free and needs no card. A subscription adds the weekly re-scan, the trend over time, and alerts by email or to Slack, Discord or Google Chat when the picture moves.