Sidekick is a powerful, bi-directional integration between HubSpot and Slack that helps sales teams move faster, stay aligned, and keep data clean, without switching tabs.

It’s everything you wish your Slack integration with HubSpot could do.

Timely alerts, deal room collaboration, meeting prep, CRM updates, and more, right where your team works.

Instead of relying on reps to remember processes or update data manually, Sidekick brings HubSpot workflows into Slack. Get notified when something important happens. Surface the right contacts, companies, or deals. And let reps take action directly from the message—no follow-ups, no friction.

What You Can Do with Sidekick:

🔁 Event-Based Workflows
Trigger Slack messages based on any HubSpot event—new lead created, stage change, property updated, and more.

📆 Recurring Workflows
Schedule Slack updates on a daily, weekly, or monthly cadence, like unworked leads from last week or deals missing key properties. Or even meetings that don’t have Outcomes updated.

🔗 Auto-Sync Slack Connect Channels

Automatically log conversations from shared Slack Connect channels to HubSpot. Sidekick maps external users to contacts, tracks messages, and syncs them as HubSpot activities, ensuring nothing gets missed.

⚡ Actionable Notifications
Assign leads, enroll contacts in sequences, update fields, or log notes, without leaving Slack. Sidekick turns alerts into instant action.

🤝 Deal Rooms in Slack
Automatically create Slack channels mapped to HubSpot deals. Stream updates, loop in stakeholders, and collaborate in real time.

📋 Automated Meeting Briefs
Sidekick sends smart meeting prep summaries before every call—pulling deal context, contact history, and action items into Slack.

🧼 CRM Data Hygiene
Surface stale records, missing fields, and unassigned contacts. Let reps fix them right from Slack, no more messy pipelines or guesswork.

Sales teams shouldn’t waste time on admin work.

Sidekick keeps things simple. It shows them what matters, when it matters, inside Slack.

Reps can update HubSpot without leaving Slack, in seconds. That means faster lead follow-ups, better data hygiene and a lot more time to focus on what matters the most, selling.

Pick a pre-built workflow and get started in under a minute.