The Radiate B2B intent data and account based advertising platform allows you to:

1. Identify companies showing intent within your ideal customer profile based on activity from 5000+ publishers and your own website combined into a single intent score.

2. Allow sales development teams to focus on the right prospects at the time when they are interested in discussing your solution. Increases meeting generation by 30%.

3. Reduce churn by identifying clients researching competitors.

4. Monitor your entire CRM and identify stale companies that are now showing intent again and follow up in a timely fashion.

5. Trigger advertising to companies showing intent via Facebook, LinkedIn and across the display networks, increasing brand awareness and driving 2-3x more engagement from companies within your ideal customer profile.

The integration allows you to bring intent data right into your day-to-day sales and marketing processes. From highlighting which companies should be acted upon by sales through to automatically triggering advertising or email marketing to contacts or companies identified as showing intent.

The platform also has an account based advertising module that allows you to target companies across the display networks and bring the performance of these campaigns into HubSpot.