Logo - Full (Color)

Clay

Clay-icon
App

Clay

Go to market with unique data — and the ability to act on it.

Built by
Clay
Installs
11K installs
Rating

3.8

(10)

Sign in to installRequires Clay subscription
Premier

Premier

Premier partners provide the most established solutions and the deepest alignment with HubSpot.Learn more

Requirements

HubSpot Plan
HubSpot Account permissions
No HubSpot permissions required. Clay may request additional permissions while connecting.
Access Type
Shared
Clay Subscription
Pro+ plan

Overview

Your HubSpot records are only as good as the data behind them. Clay connects to 150+ data providers and AI web research to automatically enrich and update your HubSpot contacts and companies.

Use Clay to identify which HubSpot records to prioritize based on real-time signals, then take action: enrich records, build ad audiences, or trigger outreach — all synced back to HubSpot.

Features

Create records in HubSpot.

Create Object in HubSpot

​The 'Create Object' action in Clay's HubSpot integration enables users to seamlessly add new records—companies and deals directly into their HubSpot CRM from within Clay

Update records in HubSpot.

Update Object in HubSpot

Allows you to automatically update an existing object in HubSpot, such as company, deal, ensuring seamless and accurate updates directly into your HubSpot CRM.

Lookup records in HubSpot.

Lookup Object in HubSpot

Retrieve detailed information about an existing object in HubSpot, such as company, deal, or lead object. Use this action to ensure your Clay table is updated with the most current HubSpot data by mapping key fields and leveraging unique identifiers like company domain.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Leads

Leads

Leads

Deals

Deals

Deals

Company

Companies

Companies

Custom Objects

Custom Objects

Custom Objects

Company Properties

Company Properties

Company Properties

Contact Properties

Contact Properties

Contact Properties

Deal Properties

Deal Properties

Deal Properties

Contact Lists

Contact Lists

Contact Lists

Owners

Owners

Owners

More info about shared data

Things to Keep in Mind:Data sync is based on matching unique identifiers (e.g., HubSpot Object ID for updates). Optional fields allow flexibility in data syncing—choose what to update while ignoring blank values. Two-way sync ensures consistency, but always review data mappings to avoid overwriting critical information.

Reviews

Average rating

3.8

Based on 10 ratings


Total reviews

10

Number of reviews all-time


5
60% complete
60%
4
10% complete
10%
3
0% complete
0%
2
10% complete
10%
1
20% complete
20%

Average rating

3.8

Based on 10 ratings

Total reviews

10

Number of reviews all-time

5
60% complete
60%
4
10% complete
10%
3
0% complete
0%
2
10% complete
10%
1
20% complete
20%

Filter reviews:

Sort:


5/5
    Apr 15, 2026

Incredibly helpful for prospecting and data enrichment with easy workflows, though credits burn fast

Clay has been incredibly helpful in helping to identify accounts to prospect into as well as augmenting existing accounts with additional data.

What do you like?

Incredibly easy to use and provides really easy workflows.

What do you dislike?

It's easy to go through your Clay credits quickly.

  • Meyer, J.


1/5
    Mar 20, 2026

Completely useless and doesn't work at all

  • Gray, J.


Pro+

$800

/month
  • Unlimited Users

  • Over 100 integration providers

  • CRM Integrations

  • Email Sequencers Integrations

  • 50000 credits monthly with rollover options

  • Phone number enrichments

  • Use your own API Keys

  • Webhooks

  • Integrate with any HTTP API

Pro+

$800

/month
  • Unlimited Users

  • Over 100 integration providers

  • CRM Integrations

  • Email Sequencers Integrations

  • 50000 credits monthly with rollover options

  • Phone number enrichments

  • Use your own API Keys

  • Webhooks

  • Integrate with any HTTP API

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 03/25/2026

More info

Built by
Clay
Installs
11K installs
Categories
Languages this app is available in
English

Getting attention today

HubSpot solutions partner illustration
Need more help?

Build a custom solution with help from a HubSpot solutions partner.

Connect with HubSpot solutions partners for any business need. Browse recommendations, hire the right fit, and get your project started.