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Clay

Clay-icon
App

Clay

Go to market with unique data — and the ability to act on it.

Built by
Clay
Installs
9K installs
Rating

4(8)

Sign in to installRequires Clay subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Clay Subscription
Pro+ plan

Overview

Clay’s integration with HubSpot enables teams to streamline their workflows, reduce manual effort, and maintain consistency across their sales, marketing, and customer success processes. By connecting HubSpot to Clay, users can:

  • Automate Data Management: Minimize manual data entry by creating, updating, and looking up HubSpot objects—such companies, and deals—directly from Clay.

  • Enhance Contextual Insights: Instantly look up HubSpot objects and retrieve key details, ensuring teams have the full picture when engaging with prospects and customers.

By enabling teams to automate and optimize their data workflows, this integration enhances productivity, eliminates repetitive tasks, and helps businesses focus on what truly matters—building and strengthening customer relationships.

Features

Create records in HubSpot.

Create Object in HubSpot

​The 'Create Object' action in Clay's HubSpot integration enables users to seamlessly add new records—companies and deals directly into their HubSpot CRM from within Clay

Update records in HubSpot.

Update Object in HubSpot

Allows you to automatically update an existing object in HubSpot, such as company, deal, ensuring seamless and accurate updates directly into your HubSpot CRM.

Lookup records in HubSpot.

Lookup Object in HubSpot

Retrieve detailed information about an existing object in HubSpot, such as company, deal, or lead object. Use this action to ensure your Clay table is updated with the most current HubSpot data by mapping key fields and leveraging unique identifiers like company domain.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Company

Companies

Companies

Company Properties

Company Properties

Company Properties

Contact Lists

Contact Lists

Contact Lists

Contact Properties

Contact Properties

Contact Properties

Custom Objects

Custom Objects

Custom Objects

Deal Properties

Deal Properties

Deal Properties

Deals

Deals

Deals

Leads

Leads

Leads

Owners

Owners

Owners

More info about shared data

Things to Keep in Mind:Data sync is based on matching unique identifiers (e.g., HubSpot Object ID for updates). Optional fields allow flexibility in data syncing—choose what to update while ignoring blank values. Two-way sync ensures consistency, but always review data mappings to avoid overwriting critical information.

Reviews

Average rating

4.0

Based on 8 ratings


Total reviews

8

Number of reviews all-time


5
62% complete
62%
4
13% complete
13%
3
0% complete
0%
2
12% complete
12%
1
13% complete
13%

Average rating

4.0

Based on 8 ratings

Total reviews

8

Number of reviews all-time

5
62% complete
62%
4
13% complete
13%
3
0% complete
0%
2
12% complete
12%
1
13% complete
13%

Filter reviews:

Sort:


2/5
    Nov 6, 2025

Great potential but pricing strategy feels deceptive - HubSpot integration bait and switch ruins an otherwise solid tool

Clay looks great. Quite flexible and powerful. A bit of a learning curve. HubSpot integration worked great in the trial but is overpriced ($800/mo).

What do you like?

Integration worked great

What do you dislike?

HubSpot integration was included on the free trial.... but when I upgraded to the paid tier, I learned that HubSpot is only on the highest tier plan ($800/mo USD)

  • Kerkhoff, W.


4/5
    Oct 30, 2025

Great connectivity but needs smarter automation for create-update-associate workflow

Great

What do you like?

Easy to connect - Pull all relevant fields

What do you dislike?

3 steps needed : 1 create - update - associate rather than automatically detecting which is needed

  • Boufersen, S.


Pro+

$800

/month
  • Unlimited Users

  • Over 100 integration providers

  • CRM Integrations

  • Email Sequencers Integrations

  • 50000 credits monthly with rollover options

  • Phone number enrichments

  • Use your own API Keys

  • Webhooks

  • Integrate with any HTTP API

Pro+

$800

/month
  • Unlimited Users

  • Over 100 integration providers

  • CRM Integrations

  • Email Sequencers Integrations

  • 50000 credits monthly with rollover options

  • Phone number enrichments

  • Use your own API Keys

  • Webhooks

  • Integrate with any HTTP API

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025

More info

Built by
Clay
Installs
9K installs
Categories
Languages this app is available in
English

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