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Clay

Clay-icon
App

Clay

Go to market with unique data — and the ability to act on it.

Built by
Clay
Installs
11K installs
Rating

3.7

(9)

Sign in to installRequires Clay subscription
Premier

Premier

Premier partners provide the most established solutions and the deepest alignment with HubSpot.Learn more

Requirements

HubSpot Plan
HubSpot Account permissions
No HubSpot permissions required. Clay may request additional permissions while connecting.
Clay Subscription
Pro+ plan

Overview

Your HubSpot records are only as good as the data behind them. Clay connects to 150+ data providers and AI web research to automatically enrich and update your HubSpot contacts and companies.

Use Clay to identify which HubSpot records to prioritize based on real-time signals, then take action: enrich records, build ad audiences, or trigger outreach — all synced back to HubSpot.

Features

Create records in HubSpot.

Create Object in HubSpot

​The 'Create Object' action in Clay's HubSpot integration enables users to seamlessly add new records—companies and deals directly into their HubSpot CRM from within Clay

Update records in HubSpot.

Update Object in HubSpot

Allows you to automatically update an existing object in HubSpot, such as company, deal, ensuring seamless and accurate updates directly into your HubSpot CRM.

Lookup records in HubSpot.

Lookup Object in HubSpot

Retrieve detailed information about an existing object in HubSpot, such as company, deal, or lead object. Use this action to ensure your Clay table is updated with the most current HubSpot data by mapping key fields and leveraging unique identifiers like company domain.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Company

Companies

Companies

Company Properties

Company Properties

Company Properties

Contact Lists

Contact Lists

Contact Lists

Contact Properties

Contact Properties

Contact Properties

Custom Objects

Custom Objects

Custom Objects

Deal Properties

Deal Properties

Deal Properties

Deals

Deals

Deals

Leads

Leads

Leads

Owners

Owners

Owners

More info about shared data

Things to Keep in Mind:Data sync is based on matching unique identifiers (e.g., HubSpot Object ID for updates). Optional fields allow flexibility in data syncing—choose what to update while ignoring blank values. Two-way sync ensures consistency, but always review data mappings to avoid overwriting critical information.

Reviews

Average rating

3.7

Based on 9 ratings


Total reviews

9

Number of reviews all-time


5
56% complete
56%
4
11% complete
11%
3
0% complete
0%
2
11% complete
11%
1
22% complete
22%

Average rating

3.7

Based on 9 ratings

Total reviews

9

Number of reviews all-time

5
56% complete
56%
4
11% complete
11%
3
0% complete
0%
2
11% complete
11%
1
22% complete
22%

Filter reviews:

Sort:


1/5
    Mar 20, 2026

Completely useless and doesn't work at all

  • Gray, J.


2/5
    Nov 6, 2025

Great potential but pricing strategy feels deceptive - HubSpot integration bait and switch ruins an otherwise solid tool

Clay looks great. Quite flexible and powerful. A bit of a learning curve. HubSpot integration worked great in the trial but is overpriced ($800/mo).

What do you like?

Integration worked great

What do you dislike?

HubSpot integration was included on the free trial.... but when I upgraded to the paid tier, I learned that HubSpot is only on the highest tier plan ($800/mo USD)

  • Kerkhoff, W.


Pro+

$800

/month
  • Unlimited Users

  • Over 100 integration providers

  • CRM Integrations

  • Email Sequencers Integrations

  • 50000 credits monthly with rollover options

  • Phone number enrichments

  • Use your own API Keys

  • Webhooks

  • Integrate with any HTTP API

Pro+

$800

/month
  • Unlimited Users

  • Over 100 integration providers

  • CRM Integrations

  • Email Sequencers Integrations

  • 50000 credits monthly with rollover options

  • Phone number enrichments

  • Use your own API Keys

  • Webhooks

  • Integrate with any HTTP API

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 03/25/2026

More info

Built by
Clay
Installs
11K installs
Categories
Languages this app is available in
English

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