Meta Ads
Create, manage, optimize, and report on Facebook and Instagram…
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Access Type Shared Meta Ads Subscription - Facebook Ads Account plan
Overview
1/6 - Get an overview of HubSpot's Meta Ads integration
With Meta Ads in HubSpot, you can create ads, build audiences, and track performance across Facebook and Instagram. Sync leads in real time and send conversion events back to Meta to optimize ads based on real business outcomes like lifecycle stage changes and closed deals, not just clicks. Report on Meta ad performance alongside your other ad networks and attribute revenue to specific ad campaigns or ad sets.
Features
Create, manage, and report on Meta ads in HubSpot
Build engagement ads, website traffic ads, and lead generation ads for Facebook and Instagram without leaving HubSpot. See which ad campaigns drive contacts, deals, and revenue alongside your other networks. Track and report on every post—even those published outside of HubSpot.
Build smarter ads audiences using CRM data
Create lookalike and custom audiences using HubSpot contact lists segmented by lifecycle stage, company size, job title, industry, or deal values and sync them to Meta.
Sync leads from Meta to HubSpot
When someone fills out a lead ad form on Facebook or Instagram, their contact details are instantly added to HubSpot — no manual export, no delay. Your team can follow up immediately.
Sync conversion event data from HubSpot to Meta
Sync conversion events like lifecycle stage changes and form submissions from HubSpot to Meta to optimize ads for the outcomes that actually matter to your business, like SQLs and closed-won deals.
App Functionality
Shared Data
Ad performance | ||
Tracking pixel | ||
Audiences | ||
Audiences | ||
Leads |
Reviews
3.5
263
3.5
263
- Apr 20, 2026
Assertiveness in capturing campaign information.
All campaign data was collected correctly and all leads listed and stored
Gratuity and correctly collected campaign information
Sometimes there is a delay between entering the lead and displaying the information in the CRM
C de Menezes, G.
- Apr 9, 2026
Disappointing and sluggish with most features locked behind a paywall - barely functional
It hasn't - I put it together hoping it improves things, but actually running most of my work is through a private MCP now.
I mean.... It's there.
Its slow, it doesn't update until there is a trigger, most of the functionality is hidden behind a paywall.
Adams, J.
Pricing
Facebook Ads Account
$0
Facebook Ads Account
$0
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04/13/2026
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