
Meta Ads
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Access Type Shared Meta Ads Subscription - Facebook Ads Account plan
Overview
1/6 - Get an overview of HubSpot's Meta Ads integration
With Meta Ads in HubSpot, you can create ads, build audiences, and track performance across Facebook and Instagram. Sync leads in real time and send conversion events back to Meta to optimize ads based on real business outcomes like lifecycle stage changes and closed deals, not just clicks. Report on Meta ad performance alongside your other ad networks and attribute revenue to specific ad campaigns or ad sets.
Features

Create, manage, and report on Meta ads in HubSpot
Build engagement ads, website traffic ads, and lead generation ads for Facebook and Instagram without leaving HubSpot. See which ad campaigns drive contacts, deals, and revenue alongside your other networks. Track and report on every post—even those published outside of HubSpot.

Build smarter ads audiences using CRM data
Create lookalike and custom audiences using HubSpot contact lists segmented by lifecycle stage, company size, job title, industry, or deal values and sync them to Meta.

Sync leads from Meta to HubSpot
When someone fills out a lead ad form on Facebook or Instagram, their contact details are instantly added to HubSpot — no manual export, no delay. Your team can follow up immediately.

Sync conversion event data from HubSpot to Meta
Sync conversion events like lifecycle stage changes and form submissions from HubSpot to Meta to optimize ads for the outcomes that actually matter to your business, like SQLs and closed-won deals.
App Functionality
Shared Data
![]() Ad performance | ||
![]() Tracking pixel | ||
![]() Audiences | ||
![]() Audiences | ||
![]() Leads |
Reviews
3.4
287
3.4
287
Users find the integration effectively automates lead capture and centralizes campaign tracking, though some mention missing advanced ad creation features found on the native Meta platform. While some report occasional sync delays and connection errors, the tool offers valuable performance insights that help businesses reach potential customers.
- Jul 10, 2026
I did Meta Ads, but did not know I was using HubSpot
I did Meta Ads, but did not know I was using HubSpot
reach
no results
Koonce, J.
- Jul 9, 2026
Average
Cant do much and always drops. so i stopped
Hurley, S.
Pricing
Facebook Ads Account
$0
Facebook Ads Account
$0
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04/13/2026
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