
Google Analytics Connector
Built by - GA Connector
Installs - 100+ installs
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Google Analytics Connector Subscription - 50k, 125k, 300k, or >300k plans
Overview

1/8 - See Your Most Profitable Marketing Channels in HubSpot.
Most marketing teams can't answer a simple question: which campaigns, ads, and keywords are closing deals? GA Connector bridges Google Analytics and HubSpot so you can see the full attribution picture, from first touch to closed won.
Track the source of every lead and contact in HubSpot, including UTM parameters, traffic channel, campaign, ad, keyword, and landing page. See first-click and last-click attribution side by side. Stop guessing where to put your budget.
Key Features:
UTM parameter tracking: Capture UTM source, medium, campaign, content, and term for every HubSpot contact automatically
First-click and last-click attribution: See both the original source and the last touchpoint before conversion
GA4 integration: Fully compatible with Google Analytics 4; built for the post-Universal Analytics world
Marketing channel visibility: Track paid ads, organic search, social, referral, email, and direct traffic in HubSpot
Closed deal reporting: Import won deals from HubSpot back into Google Analytics to measure true campaign ROI
Campaign, ad, and keyword granularity: Know which specific ad or keyword generated each lead, not just the channel
Features

Track Any Traffic Source in HubSpot
For each contact, GA Connector captures: • First-click and last-click attribution (channel, source, campaign, keyword, ad content, landing page) • UTM parameters (source, medium, campaign, term, content) • GA4 data (Client ID, Session ID, Measurement ID, GCLID) • Visitor details (location, device, browser, pages visited, time on site)

Bring Closed Deals into Google Analytics
Through our optional add-on, GA Connector also imports stats on closed deals from HubSpot, allowing you to see deals closed by your sales team in Google Analytics (including GA4). By linking your closed won deals back to specific campaigns, you can determine which campaigns are actually driving sales.
App Functionality
Shared Data
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Reviews
Pricing
50k
$97
/monthUp to 50,000 page views/month
View channel, campaign, ad, keyword, and pages visited right in your CRM
Track Google Ads, Social, Referral, Direct Traffic, and more
Multiple domains under a single account
50k
$97
/monthUp to 50,000 page views/month
View channel, campaign, ad, keyword, and pages visited right in your CRM
Track Google Ads, Social, Referral, Direct Traffic, and more
Multiple domains under a single account
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/02/2026
More info
Built by - GA Connector
Installs - 100+ installs
Categories Languages this app is available in English
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