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Google Analytics Connector

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Google Analytics Connector

Discover Where Your Most Profitable Customers Come From. Track UTM parameters, revenue attribution, and marketing source for every lead and contact.
Built by
GA Connector
Installs
100+ installs
Sign in to installRequires Google Analytics Connector subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Google Analytics Connector Subscription
50k, 125k, 300k, or >300k plans

Overview

Most marketing teams can't answer a simple question: which campaigns, ads, and keywords are closing deals? GA Connector bridges Google Analytics and HubSpot so you can see the full attribution picture, from first touch to closed won.


Track the source of every lead and contact in HubSpot, including UTM parameters, traffic channel, campaign, ad, keyword, and landing page. See first-click and last-click attribution side by side. Stop guessing where to put your budget.


Key Features:

  • UTM parameter tracking: Capture UTM source, medium, campaign, content, and term for every HubSpot contact automatically

  • First-click and last-click attribution: See both the original source and the last touchpoint before conversion

  • GA4 integration:  Fully compatible with Google Analytics 4; built for the post-Universal Analytics world

  • Marketing channel visibility:  Track paid ads, organic search, social, referral, email, and direct traffic in HubSpot

  • Closed deal reporting:  Import won deals from HubSpot back into Google Analytics to measure true campaign ROI

Campaign, ad, and keyword granularity:  Know which specific ad or keyword generated each lead, not just the channel

Features

Track Any Traffic Source in HubSpot

For each contact, GA Connector captures: • First-click and last-click attribution (channel, source, campaign, keyword, ad content, landing page) • UTM parameters (source, medium, campaign, term, content) • GA4 data (Client ID, Session ID, Measurement ID, GCLID) • Visitor details (location, device, browser, pages visited, time on site)

Bring Closed Deals into Google Analytics

Through our optional add-on, GA Connector also imports stats on closed deals from HubSpot, allowing you to see deals closed by your sales team in Google Analytics (including GA4). By linking your closed won deals back to specific campaigns, you can determine which campaigns are actually driving sales.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

GA Connector

Contact Properties

Contact Properties

GA Connector

Forms

Forms

GA Connector

Deal Pipelines

Deal Pipelines

GA Connector

Deals

Deals

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This app requires one of the following Google Analytics Connector subscription plans.

50k

30 day free trial

$97

/month
  • Up to 50,000 page views/month

  • View channel, campaign, ad, keyword, and pages visited right in your CRM

  • Track Google Ads, Social, Referral, Direct Traffic, and more

  • Multiple domains under a single account

50k

30 day free trial

$97

/month
  • Up to 50,000 page views/month

  • View channel, campaign, ad, keyword, and pages visited right in your CRM

  • Track Google Ads, Social, Referral, Direct Traffic, and more

  • Multiple domains under a single account

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/02/2026

More info

Built by
GA Connector
Installs
100+ installs
Categories
Languages this app is available in
English

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