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Popl - Event Lead Capture & Badge Scanner App for GTM Teams

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Popl - Event Lead Capture & Badge Scanner App for GTM Teams

HubSpot Certified App

Popl standardizes your team's event lead capture workflow. Capture leads in seconds, enrich contact data automatically & instantly sync to HubSpot—no badges lost, no manual data entry, and no spreadsheet chaos.
Built by
Popl
Installs
2K installs
Rating

4.2

(25)

Sign in to installRequires Popl - Event Lead Capture & Badge Scanner App for GTM Teams subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Popl - Event Lead Capture & Badge Scanner App for GTM Teams Subscription
Teams - Event Lead Capture, Teams - Digital Business Cards, Popl Pro+, or Popl Pro plans

Overview

HubSpot helps companies grow better with its easy-to-use, powerful CRM and marketing automation platforms, trusted by businesses around the world. But once you're set up in HubSpot, the big question remains—how do you actually start generating more leads to, well… grow better?


That's where Popl comes in.


Popl is your complete in-person GTM platform that bridges the gap between setup and real growth. With AI-powered badge scanning, digital business cards, event lead capture, and high coverage data enrichment, Popl gives you everything you need to turn real-world interactions into pipeline and revenue fast.


Popl integrates with 5,000+ apps including HubSpot, allowing admins to export leads to CRM, sync team members from HR platforms, automate data entry, create marketing flows, and more.


Contact us for a free demo to learn more.

Features

Auto sync Popl leads to HubSpot contacts

Toggle on AUTO SYNC to have our system automatically push new leads to HubSpot instantly upon lead capture. This provides a fully seamless experience and keeps Popl and HubSpot in sync.

Set up unlimited custom mappings

Once you authenticate your HubSpot account, set up unlimited (yes really unlimited!) custom mappings between Popl and HubSpot. Choose which field on both sides you'd like to map using our easy to use drop downs and you are all set!

Popl Universal Badge Scanner

Universal Event Badge Scanner

From conferences to trade shows to happy hours, let your team use the same badge scanning app every time. Scan event badges, paper business cards, QR codes, and more, then sync it all to HubSpot in seconds, not days.

Sync contacts differently per group

Sync contacts from team members only on selected groups or set up different sync logic for multiple different groups across your organization. We can be as flexible as you need!

Popl Event Campaigns

Event Campaigns

Create and manage campaigns to keep every event organized and every lead accounted for. Campaigns act as your all-in-one dashboard for in-person events and activations - letting you measure ROI by event, set up qualifying questions, assign auto tags, trigger follow-up emails, and integrate with HubSpot.

AI summaries and CRM data for every account

CRM Insights

CRM Insights surfaces live HubSpot data, including contact details, company info, and deal history. Along with an AI-generated summary, so reps have full context during every conversation.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Leads

Contacts

Contacts

Notes

Notes

Notes

Lead Owners

Owners

Owners

Contact Fields

Contact Properties

Contact Properties

Contact Fields

Company Properties

Company Properties

Average rating

4.2

Based on 25 ratings


Total reviews

25

Number of reviews all-time


5
60% complete
60%
4
24% complete
24%
3
0% complete
0%
2
8% complete
8%
1
8% complete
8%

Average rating

4.2

Based on 25 ratings

Total reviews

25

Number of reviews all-time

5
60% complete
60%
4
24% complete
24%
3
0% complete
0%
2
8% complete
8%
1
8% complete
8%

Filter reviews:

Sort:


4/5
    Aug 5, 2026EditedAug 5, 2026

Quick Setup and Easy to Use

We've only been using Popl with HubSpot for about a week, but the integration has been smooth and easy to set up. It's already helping us capture and organize new contacts more efficiently, and we're looking forward to seeing the long-term benefits. So far, it's been a great experience.

  • Gil, J.


5/5
    Jul 18, 2026

Made lead capture at events way less painful

We started using Popl for trade shows and conferences and it's been a solid upgrade from our old process. Scanning badges is quick and the leads flow straight into HubSpot without us having to do the process manually. The sync has been reliable so far, and it saved our team a bunch of manual data entry time after each event. The setup was pretty straightforward and the rest of the team picked it up fast. Overall it's done exactly what we needed it to do.

What do you like?

Badge scanning is fast and works well. The HubSpot sync is the big one for us since leads land in the CRM automaticaly and we can follow up right away. Easy for the whole team to use without much training.

What do you dislike?

Took a little bit of setup to get everything mapped the way we wanted (due to our custom fields), and I'd love a few more customization options on how leads get tagged. Nothing major though.

  • Kropalis, T.


This app requires one of the following Popl - Event Lead Capture & Badge Scanner App for GTM Teams subscription plans.

Teams - Event Lead Capture

For teams looking to capture & enrich leads at events, in the field, and beyond

  • Everything in Teams - Digital Business Cards

  • Universal Badge Scanner (Powered by Popl AI)

  • Lead Enrichment (Powered by Popl AI)

  • AI Email Prediction

  • Event Campaigns

  • Lead Qualifiers & Questions

  • Booking Integrations (Chili Piper, Calendly)

  • On-Floor Event Call Support

  • Lead Tagging & Reassigning

  • Offline Scanning & Sharing

  • Badge Kit API Integrations

  • AI Conference Prospector

Teams - Event Lead Capture

For teams looking to capture & enrich leads at events, in the field, and beyond

  • Everything in Teams - Digital Business Cards

  • Universal Badge Scanner (Powered by Popl AI)

  • Lead Enrichment (Powered by Popl AI)

  • AI Email Prediction

  • Event Campaigns

  • Lead Qualifiers & Questions

  • Booking Integrations (Chili Piper, Calendly)

  • On-Floor Event Call Support

  • Lead Tagging & Reassigning

  • Offline Scanning & Sharing

  • Badge Kit API Integrations

  • AI Conference Prospector

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 05/22/2026

More info

Built by
Popl
Installs
2K installs
Categories
Languages this app is available in
English

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