Source
Built by - Source
Installs - 60+ installs
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Source Subscription - Free forever or Growth plans
Overview
1/3 - The Executive Dashboard header tracks the most important metrics
Source is B2B attribution software that connects website visits, ads, meetings, and closed deals so you can see what's actually driving pipeline and revenue. This is a product walkthrough of Source (source.app).
One pixel. Your GTM stack. One place to see how pipeline actually happens.
What you'll see:
• How Source stitches visits, page views, meetings, and closed deals
• Multi-touch attribution, plus first-touch and last-touch side by side
• Customer journeys from first click to revenue
• LLM attribution for leads from ChatGPT, Claude, Perplexity, and Gemini
• View-through and offline credit for channels that don't get the click
• Blended CAC, ROI, and funnel performance without a data warehouse • AI you can ask in plain English, plus daily Slack reports
Drop in one tracking pixel. Source pulls from the ad platforms, CRMs, and scheduling tools you already use and matches it back to the visitor on your site. HubSpot, Salesforce, Google Ads, Meta, LinkedIn Ads, Calendly, Search Console, and more.
Source is simple to set up and finally gives marketers the clarity they need. It shows you exactly which organic or paid channels, organic search terms, campaigns, content, and programs are driving the best leads and customers. It also marries the marketing funnel with the sales funnel to finally keep your data consistent.
Try Source: https://source.app
Book a 30-minute walkthrough: https://source.app/contact
Changelog: https://source.app/changelog
Security (SOC 2 Type II, ISO 27001): https://source.app/security
Features
Surface more detailed attribution data for your contacts in HubSpot
Source pushes more detailed attribution data to each contact in HubSpot so B2B marketers know exactly which organic or paid channels, campaigns, or programs are working the best to drive quality leads and more customers further down funnel.
Lead stages update automatically in your dashboards
The Funnel Performance section offers a clear view of how leads move through your marketing and sales funnels. By tracking metrics such as Homepage Views (leads) and Signups (Marketing Qualified Leads - MQLs), you can pinpoint bottlenecks and optimize your funnel to improve efficiency and results.
Unlock Source attribution on your HubSpot Forms
Connect your HubSpot Forms with Source to track full funnel user journey.
App Functionality
Shared Data
Lead stages | ||
Attribution data |
Reviews
Pricing
Free forever
$0
For teams getting started. One pixel, core attribution, and your key integrations.
Unlimited team members
Unlimited integrations
3 months of stored data
Up to 100,000 events/mo. (events include visits, pageviews, leads. and customers)
Free forever
$0
For teams getting started. One pixel, core attribution, and your key integrations.
Unlimited team members
Unlimited integrations
3 months of stored data
Up to 100,000 events/mo. (events include visits, pageviews, leads. and customers)
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/19/2026
More info
Built by - Source
Installs - 60+ installs
Categories Languages this app is available in English
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