Source
Know exactly where your customers come from.
Built by Source
Installs - 50+ installs
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Source Subscription - Free forever plan
Overview
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We are solving marketing attribution once and for all.
B2B marketers have been dealing with the same problem of having to build out custom attribution tracking solutions and custom dashboards. There are very few "amazing" marketing software tools that work out of the box where your marketing and sales data is consistent. GA4 is unusable. Tools like Segment require engineering support to maintain. B2B marketers deserve better.
That is why we built Source, a full funnel attribution solution built for B2B marketers. So you will finally know where your best leads and best customers come from!
Source is simple to set up and finally gives marketers the clarity they need. It shows you exactly which organic or paid channels, organic search terms, campaigns, content, and programs are driving the best leads and customers. It also marries the marketing funnel with the sales funnel to finally keep your data consistent.
Features
Surface more detailed attribution data for your contacts in HubSpot
Source pushes more detailed attribution data to each contact in HubSpot so B2B marketers know exactly which organic or paid channels, campaigns, or programs are working the best to drive quality leads and more customers further down funnel.
Lead stages update automatically in your dashboards
The Funnel Performance section offers a clear view of how leads move through your marketing and sales funnels. By tracking metrics such as Homepage Views (leads) and Signups (Marketing Qualified Leads - MQLs), you can pinpoint bottlenecks and optimize your funnel to improve efficiency and results.
Unlock Source attribution on your HubSpot Forms
Connect your HubSpot Forms with Source to track full funnel user journey.
App Functionality
Shared Data
Attribution data | ||
Lead stages |
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Pricing
Free forever
$0
All early access users will receive access to a 'Free forever' account.
Free forever
$0
All early access users will receive access to a 'Free forever' account.
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/26/2025
More info
Built by Source
Installs - 50+ installs
Categories Languages this app is available in English
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