Source is B2B attribution software that connects website visits, ads, meetings, and closed deals so you can see what's actually driving pipeline and revenue. This is a product walkthrough of Source (source.app).

One pixel. Your GTM stack. One place to see how pipeline actually happens.

What you'll see:

• How Source stitches visits, page views, meetings, and closed deals

• Multi-touch attribution, plus first-touch and last-touch side by side

• Customer journeys from first click to revenue

• LLM attribution for leads from ChatGPT, Claude, Perplexity, and Gemini

• View-through and offline credit for channels that don't get the click

• Blended CAC, ROI, and funnel performance without a data warehouse • AI you can ask in plain English, plus daily Slack reports

Drop in one tracking pixel. Source pulls from the ad platforms, CRMs, and scheduling tools you already use and matches it back to the visitor on your site. HubSpot, Salesforce, Google Ads, Meta, LinkedIn Ads, Calendly, Search Console, and more.

Source is simple to set up and finally gives marketers the clarity they need. It shows you exactly which organic or paid channels, organic search terms, campaigns, content, and programs are driving the best leads and customers. It also marries the marketing funnel with the sales funnel to finally keep your data consistent.

Try Source: https://source.app

Book a 30-minute walkthrough: https://source.app/contact

Changelog: https://source.app/changelog

Security (SOC 2 Type II, ISO 27001): https://source.app/security