Requirements
HubSpot Plan HubSpot Account permissions No HubSpot permissions required. Sherpa GTM may request additional permissions while connecting. Access Type Shared Sherpa GTM Subscription - Sherpa Basecamp, Sherpa Trekker, or Sherpa Guide plans
Overview
1/4 - Your Sherpa GTM assistant builds your prospect lists using AI
Sherpa is your AI-powered revenue engine — turning your past wins into a dynamic Ideal Customer Profile that segments and scores every account. It plugs directly into your CRM to surface where to focus, when to act, and why it matters — all without a data science team. Sales, marketing, and Ops finally operate from the same live GTM model, so your ABM pipeline isn’t just full — it’s intelligent. Sherpa brings enterprise-level go-to-market AI within reach of SMBs, accelerating pipeline and revenue without the complexity.
Features
Sherpa GTM Agents
Sherpa is your expert guide to help you align, create, and refine your Ideal Customer Profiles (ICPs). Sherpa analyzes your previous deals and connects that to what your company does and your prospects' pain points to create the most promising customer segments.
Sherpa Battlecards
Deep AI research before your first outreach, always aligned to your segmentation and your Ideal Customer profile. As the AI to do a deep analysis of each one of your prospects to get a deep analysis of their business model, GTM strategy, and market position and clear connections between your offering and their needs.
Sherpa Integrations
Integrate with your activation and enrichment platforms to have the most up-to-date data that you need to make your outreach a success
Upload lists to your ICP
Uploading and matching made easy with AI. Upload any list and import only the accounts that match your ICP. No more spreadsheet nightmares or lookups. Sherpa does it for you
Prospecting Agent
Sherpa's prospecting agent takes your ICP and helps you find the companies that you need to target. Collaborate with Sherpa to find new markets, new opportunities, new prospects and bring them to your CRM based on AI insights.
App Functionality
Shared Data
Deals | ||
Companies | ||
Engagements | ||
Tier | ||
Contacts |
Reviews
- Nov 4, 2025
O'Donnell, M.
- Sep 23, 2025
Game-changer that turns hours of manual ICP research into seconds of automated insights
Figuring out our ICP and then looking for a list that matches used to takes hours if not days. This cuts that project down into seconds. We love throwing our conference list, or other lists, into Sherpa to figure out who we should reach out to first.
Time savings and accuracy
Hoffman, J.
Pricing
Sherpa Basecamp
$0
/creditGet Sherpa's intelligence in HubSpot and our basic ICP builder
100 free credits
Exports of prospect list generated by Sherpa GTM Agent
Account Scoring based on your ICP
Lookalike Model in HubSpot
HubSpot Sherpa Insights
Integration to Linkedin Sales Navigator
30 days of Clay Integration
30 days of Apollo Integration
Sherpa Basecamp
$0
/creditGet Sherpa's intelligence in HubSpot and our basic ICP builder
100 free credits
Exports of prospect list generated by Sherpa GTM Agent
Account Scoring based on your ICP
Lookalike Model in HubSpot
HubSpot Sherpa Insights
Integration to Linkedin Sales Navigator
30 days of Clay Integration
30 days of Apollo Integration
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04/17/2026
More info
Built by - Sherpa
Installs - 20+ installs
Categories Languages this app is available in English
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