Badger Maps is the mobile-first field sales platform that brings HubSpot into the field— putting every Contact, Company, Deal, Custom Object, and more on an interactive map that outside sales reps can access, update, and act on from their phone. Rather than switching between a mapping tool and HubSpot, reps work from a single, unified workflow where their HubSpot data and their map live in the same place: on their phone where they need it most.

• Route planner: Routes are built automatically around reps’ highest-priority HubSpot accounts.

• Sales mapping: Field sales reps can colorize and filter HubSpot objects on a map by properties like last order date, product line, revenue, etc. to find the accounts that will drive revenue.

• Mass updates: Update multiple records in HubSpot right from the map

• Mobile prospecting: Find new prospects in the field, and sync them to HubSpot instantly.

• Automated data capture: Sync every visit, note, and interaction back to the right HubSpot record automatically. Your HubSpot data always stays accurate and current without any extra admin.

That richer, more accurate field data flowing into HubSpot doesn't just improve reporting. It makes the rest of HubSpot work harder:

⚡ Field visits trigger the right sequences automatically.

⚡ Workflows fire based on real, verified activity from the field.

⚡ Deal stages update in real time as meetings happen.

⚡ Contact records are enriched with visit history, meeting outcomes, and next steps the moment they occur.

For outside sales managers, every rep's field activity is visible in real time, verified with location and time stamps, and linked directly to HubSpot records, so they can coach with data, not gut feel. Badger then has a suite of tools to turn insights from the field into action & strategy for your team:

• Territory alignment: Generate a balanced territory design in minutes using custom metrics, like number of accounts and revenue, and sync your territory design to HubSpot in one tap.

• Territory-based prospect assignment: Route prospects to the right account in HubSpot the moment they come in.

• Territory analytics: Allocate resources more efficiently and assess your team’s performance with territory mapping tools, like heat maps and bubble maps.

• Territory management: Assign territories. Reassign routes. Simplify onboarding when there are changes in your team.

Badger offers 140+ features built for every level of a field sales organization and is weaving AI into the workflows that have historically slowed field teams down. The foundation is a mobile experience reps actually want to use, and everything else follows from there:

⚡ Higher HubSpot adoption

⚡ Richer pipeline data

⚡ More customer visits

⚡ Better territory strategy

⚡ A field team that sells more

↔️ The field sales integration that matches your HubSpot workflow

What sets Badger apart is the depth of the integration with HubSpot:

• 2-way & real time: Every Contact, Company, Deal, Ticket, and Custom object syncs in real time and in both directions. Your reps always have the data they need to close, and your HubSpot is always able to trigger the right workflows and sequences.

• Your set up, matched: Reps don't just see a flat list of accounts— they see the relationships between them, like the Deals tied to a Contact or the Tasks associated with a Deal. They never have to exit their workflow to get the full context, and they can do things like easily add a new Contact to a Company from the field.

  
  

🛠️ Free team pilots with customized data set up at no cost

Before you commit, you can try Badger Maps with HubSpot for free to see how it works with your actual team:

• 14-day individual and team pilots, integrated with HubSpot

• Customized data set up at no cost

• Complimentary team trainings

• 90-day money-back guarantee

• Real, live support if you have any issues

⭐⭐⭐⭐⭐ Real reviews from real customers

"I'd recommend using Badger Maps with HubSpot because it creates a much more efficient work environment, saves on costs, and creates benefits for sales." — Jenny Phillips, USA Sales Coordinator- Trimax Mowing Systems

"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue.” — Brad Moxley, Business Development Manager, Cutter & Buck

“CRM usage increased more than 50% once our sales team adopted Badger” — Ken Buck, Regional Sales Manager, Kerr - Danaher