
BigCommerce Sync by Unific
Take Data Driven Actions With Enriched Ecommerce Data
Installs - 100+ installs
Rating - 5(12)
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
BigCommerce Sync by Unific Subscription - FREE Forever, Basic Plan, Advanced Plan, or Scale Plan plans
Overview

1/7 - Deep integrations between BigCommerce and HubSpot.
Take Data-Driven Actions With Enriched Ecommerce Data from BigCommerce and use the power of HubSpot to send Abandoned carts, Customer Lifecycle Emails, and more!
With Unific’s BigCommerce to HubSpot integration you can sync:
Customers
Orders
Abandoned carts
Products
Variants
Browse Abandonment (beta)
Yes, you heard that right! Unific also syncs the actual variant the customer bought as custom fields on the deal line items.
Unific also supports custom fields and custom property mappings to customize the integration to your needs.
Unific will enrich the data we are syncing with Recency, Frequency, Monetary data (RFM data) so that you can understand your customers and create more specific segmentation based on how much each customer spent, when the last time they bought, and the average days between orders.
All of this power can be used to understand your customers and send the right message at the right time to the right customers. However, understanding isn’t all. Use the data now syncing to HubSpot to attract, cultivate, and retain more high-value customers. You’ll supercharge customer lifetime value growth with the ability to create phenomenal customer experiences tailored to your customer’s preferences.
Unific is also the fastest and most reliable integration on the marketplace and we can prove it! See our status page at https://status.unific.com
Combine BigCommerce Sync by Unific with our other app BigCommerce Dynamic Coupons to cultivate your customers to buy more often and spend more.
Free for up to 25 orders per month, plus up to 30 days of historical orders. All you need to get started is an email and the correct access to connect BigCommerce to HubSpot.
It just takes minutes to get started!
Features

Abandoned Cart Recovery
We sync abandoned cart data at both the contact and deal levels, giving you the power to craft highly targeted recovery campaigns directly within HubSpot. You can easily create personalized campaigns that are incredibly effective. Boost your recovery efforts and turn those lost opportunities into happy customers.

Aggregated properties for up-selling and cross-selling
Our aggregated products on the contact level will store information of categories and products bough in the customer lifetimes'. This allows you to create lists and trigger up selling and cross selling campaigns based on real life customer behavior.

Sync Variants Into HubSpot
Unific is a Big Commerce integration that syncs Shopify Variants into HubSpot. Each variant is created as a separate product in HubSpot and maps the Product SKU and the Variant SKU.

Aggregated properties for up-selling and cross-selling
Unific's aggregated properties on the contact save info products/categories bought in the customer lifetimes'. This allows you to create lists and trigger up selling and cross selling campaigns based on real life customer behavior without having to navigate and learn about HubSpot's complex objects hierarchy, leading you to more ROI.

Advanced Property Mapping
Map any properties, including metafields, from BigCommerce objects (Orders, Customers, Products and Companies) to the equivalent HubSpot Objects.

Calculate and Sync RFM (Recency, Frequency, Monetary) data
RFM (Recency, Frequency, Monetary) data helps segment customers based on buying behavior. Recency = The last time the customer bought Frequency = How often they buy Monetary = How much they spend
App Functionality
Shared Data
![]() Abandoned Cart Customer | ||
![]() Abandoned Cart Order | ||
![]() Dynamic Coupon Code Generator | ||
![]() Recency, Frequency, Monetary (RFM) | ||
![]() Shipping Cart Customer | ||
![]() Shopping Cart Customers | ||
![]() Shopping Cart Order | ||
![]() Shopping Cart Product |
For a complete listing of fields synced by shopping cart, visit: https://www.unific.com/HubSpot-ecommerce-integrations#HubSpot-page-premapped-fields
Fields are pre-mapped, saving you time and effort in setup. Paid subscribers have additional options for field-to-field sync configurations.
Reviews
5.0
12
5.0
12
- Sep 26, 2024
Seamless BigCommerce to HubSpot Integration with Unific
Unific has been an absolute game-changer for our BigCommerce store integration with HubSpot! The setup was incredibly straightforward thanks to their pre-mapped properties for orders, products, and customer data. I was able to dive right into segmenting and analyzing without the typical hassle. The real-time sync is fast and reliable, ensuring our marketing and sales teams always have up-to-date data. What sets Unific apart is the dynamic coupon generator—it's a lifesaver for creating unique, trackable discounts that boost customer retention and recover abandoned carts. Plus, the pre-built workflows have made customer lifecycle management a breeze. If you're using BigCommerce and HubSpot, I can't recommend Unific enough. It truly simplifies eCommerce operations and saves us tons of time and effort. A must-have tool!
Duran, J.
Education - 51 to 200 employees
- Aug 25, 2023
Unific made HubSpot work for us!
We switched to HubSpot knowing that Unific would be a game changer in getting the right data into our CRM platform. The implementation was seamless and the support from Parag and team has been fantastic.
Unific provides the data integration and sync for all of our Big Commerce website orders/data into the HubSpot platform.
Reffett, E.
Consumer Products - 11 to 25 employees
FREE Forever
$0
For merchants getting less than 250 orders per month
25 order syncs per month
25 abandoned cart syncs per month
Unlimited customer syncs per month
Connect up to 1 store
Sync up to 30 days of historical orders
Shopping Cart or HubSpot connection support
*No Custom Field Sync
Privacy Shield Certified
FREE Forever
$0
For merchants getting less than 250 orders per month
25 order syncs per month
25 abandoned cart syncs per month
Unlimited customer syncs per month
Connect up to 1 store
Sync up to 30 days of historical orders
Shopping Cart or HubSpot connection support
*No Custom Field Sync
Privacy Shield Certified
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
More info
Built by - Unific | HubSpot Ecommerce Integrations
Installs - 100+ installs
Categories Languages this app is available in English
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