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Cometly

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Cometly

Multi-Touch Attribution for all marketing channels, campaigns, and ads

Built by
Cometly
Installs
40+ installs
0
Sign in to installRequires Cometly subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Cometly Subscription
Core Platform or Enterprise plans

Overview

The Leading Marketing Attribution & Analytics Software


Marketers struggle to prove which campaigns actually drive pipeline and revenue. Ad platforms take credit for every conversion. That’s where Cometly comes in.


Cometly connects your ad platforms, forms, revenue, and HubSpot CRM data to deliver accurate, real-time attribution. It reveals which ads, campaigns, and marketing channels are truly responsible for generating leads, deals, and revenue—so you can stop wasting budget and double down on what’s working.


With Cometly, you can:

  • Attribute leads and deals back to the original source—even across complex buyer journeys

  • Track performance down to the individual ad, campaign, and landing page

  • Sync form submissions and source data automatically into HubSpot

  • Build dashboards that show ROI across channels using multi-touch attribution models to view the data

  • Send accurate data back to the ad platforms to get better ad results

Cometly gives you the data clarity you need to grow with confidence.


Connect Cometly to HubSpot to uncover what’s actually driving growth—and make smarter decisions, faster.


With this integration, you can answer questions like:

  • Which ads are most effective in generating high-quality leads and purchases?

  • How do user journeys across different channels impact deal creation and conversion?

  • Are specific channels, campaigns or ad sets driving better return on investment?

Features

Multi-Touch Attribution & Buyer Journeys

Track leads, opportunities, and purchases back to the actual marketing sources that drove them. Cometly reveals every step of the customer journey so you can see exactly what’s working—and what’s not.

Ads Manager: Ad-Level Performance Insights

Go beyond surface-level metrics. Cometly connects your HubSpot data with your ad platforms (Meta, Google, LinkedIn & more) to show detailed ROAS and conversion data by campaign, ad set, and even individual ad.

Custom Reports & Dashboards

Build custom reports for any metric or source with Cometly’s Report Builder. Add them to your dashboard in seconds and apply filters or attribution models to see what’s really driving performance across your channels.

Conversion API: Send Accurate Conversion Data to Ad Platforms

Automatically send conversion data back to the major ad platforms. Improve ad optimization and targeting by providing the ad platforms more accurate and enriched conversion data.

Easily Attribute Deals to the Original Marketing Source

Track and analyze which ads, campaigns, and channels influenced each deal using custom triggers and contact association labels—giving you complete visibility into your revenue sources inside HubSpot.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Customer

Contact Properties

Contact Properties

Deal Closed Won

Deals

Deals

Deal Created

Deals

Deals

Deal Properties

Deal Properties

Deal Properties

Deal Stage Updated

Deals

Deals

Lead

Contact Properties

Contact Properties

MQL

Contact Properties

Contact Properties

New Contact

Contacts

Contacts

Pipelines

Deal Pipelines

Deal Pipelines

SQL

Contact Properties

Contact Properties

More info about shared data

Create custom events in Cometly and automatically pull in any HubSpot property when a contact is created or when a property is updated. For deal objects, we’ll pull contact data for deals based on the Association Label they select—filtering associated contacts by that label and processing only the first match.

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This app requires one of the following Cometly subscription plans.

Core Platform

Starts at

$0

one-time fee

For companies spending between $20k - $400k per month on ads

  • Real-time organic and paid ads attribution

  • Action and activity based event tracking

  • Multi-touch attribution models

  • Full funnel + customer journey tracking

  • AI Ads Manager for optimizing campaigns

  • AI Chat to analyze and act on data instantly

  • Ad Platform Conversion APIs

  • No-code report builder and dashboards

  • Dedicated onboarding team

  • Dedicated expert support

Products Included: AI Ads Manager Multi-touch Attribution AI Chat Server-side Tracking Conversion Sync Analytics AI Slack Reports

Core Platform

Starts at

$0

one-time fee

For companies spending between $20k - $400k per month on ads

  • Real-time organic and paid ads attribution

  • Action and activity based event tracking

  • Multi-touch attribution models

  • Full funnel + customer journey tracking

  • AI Ads Manager for optimizing campaigns

  • AI Chat to analyze and act on data instantly

  • Ad Platform Conversion APIs

  • No-code report builder and dashboards

  • Dedicated onboarding team

  • Dedicated expert support

Products Included: AI Ads Manager Multi-touch Attribution AI Chat Server-side Tracking Conversion Sync Analytics AI Slack Reports

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/03/2025

More info

Built by
Cometly
Installs
40+ installs
Categories
Languages this app is available in
English

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