Every time a sale is made on Guru—whether it’s a one-time purchase, a recurring subscription, or an event ticket—the buyer’s contact is automatically created or updated in HubSpot with their complete profile (name, email, phone number, and address). At the same time, the purchase is recorded as a Deal in dedicated pipelines in HubSpot, giving your sales and marketing teams a complete, real-time view of revenue without leaving HubSpot.

In addition to contact synchronization, the integration allows you to create powerful list-based automations: route buyers to different HubSpot lists based on the product purchased and the transaction status (paid, refunded, canceled, chargeback), and trigger HubSpot Workflows from there. You can also map any Guru transaction attribute—such as order value, payment method, or product name—to custom contact properties in HubSpot, enabling richer segmentation.

The connection is established in minutes via OAuth—no API keys, no manual configuration. Once connected, everything works automatically in the background.