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Howly

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Howly

Map, audit, and fix HubSpot automations.

Built by
Howly
Installs
100+ installs
Rating

5

(10)

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Howly Subscription
Howly Pro plan

Overview

You shouldn’t have to dig through endless tabs to understand your HubSpot automations.


Howly gives you a complete visual map of your entire automation system — workflows, connections, dependencies, and triggers — all in one place. No more digging through tabs or playing detective when something breaks.


Howly is a full automation intelligence platform for RevOps teams, agencies, and anyone managing complex HubSpot portals.


Do these sound familiar?

→ You can't see how automations depend on each other
→ You find broken or inactive workflows only after damage is done
→ Onboarding new teammates takes forever because there's no system map
→ You're scared to make changes because you don't know the downstream impact
→ You need to share automation documentation with clients or stakeholders — and have nothing to show them


Howly changes that

✅ Visual maps of every workflow, connection, enrollment path, and dependency
✅ Journey Mapping to trace exactly how contacts move between automations
✅ A built-in Health Checker that flags broken triggers, inactive lists, missing actions, and stale workflows
✅ Impact analysis to see what a property change will break — before you make it
✅ AI-Powered Analysis to surface redundancies, optimization opportunities, and risks in plain language
✅ Export to PDF, PNG, and Lucidchart — share clean, client-ready workflow maps instantly
✅ Faster onboarding with a system view that actually makes sense
✅ Multi-portal support for agencies managing many client accounts


How it works

  1. Connect your HubSpot portal — OAuth in seconds

  2. Load your map — every workflow visualized automatically

  3. Run a Health Check — find and fix issues fast

  4. Analyze with AI — get plain-language insights on what to improve

  5. Export and share — PDF, PNG, or Lucidchart for clients and stakeholders

Whether you manage one portal or twenty, Howly helps you see the full picture, prevent problems early, and scale your automation with confidence.

Features

Visual Workflow Mapping

See all your workflows in a clean, zoomable map. Drag, align, and organize everything to instantly understand how your automation system works. Perfect for onboarding, audits, and cleaning up messy portals.

Workflow Health Checker

See which workflows are active, stale, or broken without clicking into each one. As your portal grows, Howly flags the problems and AI turns them into a fix-it list you can act on today.

Journey Mapping & Connections

Journey Mapping & Connections

See how your workflows connect to each other in one map. No more spreadsheets or manual diagrams. Export to PDF or Lucidchart and share it with your team or clients in seconds.

Impact Analyzer

Impact Analyzer

Turning off a workflow? Howly shows you everything connected to it first. See what it feeds, what it triggers, and which properties it touches before you make the call.

Portal benchmarks

Portal benchmarks

Compare your health score, active ratio, and workflow issues against portals your size. Perfect for agencies and admins who need more than a hunch to justify their strategy.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Workflows

Workflows

Workflows

More info about shared data

Howly is read-only. It does not update or write any data back to HubSpot. Users cannot customize data sharing because no sync occurs - it simply visualizes workflow data already available in your account.

Reviews

Average rating

5.0

Based on 10 ratings


Total reviews

10

Number of reviews all-time


5
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100%
4
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3
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2
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Average rating

5.0

Based on 10 ratings

Total reviews

10

Number of reviews all-time

5
100% complete
100%
4
0% complete
0%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Filter reviews:

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5/5
    Mar 10, 2026

A Game Changer for Complex HubSpot Workspaces

I’ve been really impressed with Howly. We run a mid-sized business with a very robust HubSpot infrastructure, and as our automation has grown, it’s become increasingly important to understand how everything is connected before making changes. Howly has been incredibly helpful for that. The visual workflow mapping and automation visibility make it much easier to understand dependencies, identify potential issues, and stay organized as your portal scales. It's so nice that you can quickly see how things relate and make changes with much more confidence. Beyond the product itself, the founder is fantastic to work with—very responsive, open to feedback, and constantly rolling out improvements to make the tool even better. If you manage a HubSpot environment, I highly recommend giving Howly a look. It’s quickly become one of those tools that just makes operating inside HubSpot easier.

What do you like?

• Excellent visibility into HubSpot automations • Great for complex HubSpot environments • Helps prevent mistakes & Saves time • Constantly improving product • Support team & founder are very responsive • Helpful for operations and RevOps teams

What do you dislike?

none

  • Kall, S.


Reply from Baun, C., HowlyMar 11, 2026
Thank you so much for the amazing review, Samantha! Hearing that Howly has become one of those tools that makes operating inside HubSpot easier is exactly what we hope for. I really appreciate your kind words about our responsiveness and the product improvements, too. We care deeply about listening to feedback and building alongside our users, so this means a lot. Thank you again for your support. We’re excited to keep making Howly even better.

5/5
    Mar 4, 2026

Massive time saver that pays for itself - cuts hours of manual work down to minutes and makes client reporting effortless

Simple but effective. Workflows are hard to sort through in HubSpot at scale, and this tool lets me QUICKLY move through them all without dealing with the HubSpot load time issues in all their views.

What do you like?

Outputs a report I can give to clients that would cost me several hours to deliver on. Hours cost me or the client money. So this improves my margins and lowers the cost I charge to clients to perform audits.

What do you dislike?

For the price, it's hard to find anything to complain about.

  • Pereira, N.


Reply from Baun, C., HowlyMar 8, 2026
We really appreciate this, Nicole! Workflows get messy fast in HubSpot, and the goal with Howly was simply to make them easier (and faster) to understand. Hearing that it’s saving you hours and helping with client reporting is exactly why we built it. Thanks for the support!

Howly Pro

$99

/month

For consultants and admins who need full visibility into every HubSpot workflow.

  • Direct support from Howly

  • Lucidchart export support

  • Client-ready PDF reports

  • Health checks + impact analysis

  • AI-powered workflow audits

  • Visual workflow mapping

  • Unlimited HubSpot portals

Howly Pro

$99

/month

For consultants and admins who need full visibility into every HubSpot workflow.

  • Direct support from Howly

  • Lucidchart export support

  • Client-ready PDF reports

  • Health checks + impact analysis

  • AI-powered workflow audits

  • Visual workflow mapping

  • Unlimited HubSpot portals

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04/15/2026

More info

Built by
Howly
Installs
100+ installs
Categories
Languages this app is available in
English