Knowing how your ideal customer thinks is critical, but it is not always easy to see your copy, campaigns, or products through their eyes. The ICP Assistant makes this simple by letting your team test ideas in real time:

• Embodying the ideal customer. The assistant fully adopts the perspective of your chosen Ideal Customer Profile, staying true to their goals, needs, and challenges.

• Providing authentic reactions. Whether it is feedback on marketing copy, product messaging, or a new campaign, the assistant responds exactly as the customer would.

• Grounding responses in brand context. Every interaction is shaped by the most up to date Brand Identity sources, ensuring the customer perspective aligns with your company’s positioning and strategy.

• Ensuring consistency. Once an ICP is chosen, the assistant sticks with that persona throughout the conversation, giving teams a reliable way to refine messaging for the right audience.

In short, the ICP Assistant is an on demand partner that helps you pressure test ideas through the eyes of your best customers.