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Facebook Lead Ads & Conversions API

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Facebook Lead Ads & Conversions API

Turn your HubSpot lifecycle stages into ad optimization. Lead ads across Meta technologies arrive in HubSpot as contacts, and every time one becomes an MQL or customer, Meta learns which ads bring revenue, not just form fills.
Built by
Meta
Installs
20+ installs
Sign in to installRequires Facebook Lead Ads & Conversions API subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Personal
Facebook Lead Ads & Conversions API Subscription
Ads plan

Overview

Stop paying for leads that never close.

Lead ads optimize for whoever fills in a form. HubSpot is where you find out who actually became a customer. This app connects the two, so your ad spend follows your pipeline.

What you get after installing:

  • Leads in HubSpot within minutes. Instant form leads become HubSpot contacts automatically. No CSV exports, no manual uploads, and your sales team works them while they're still warm.

  • Your funnel, sent back to Meta. Pick the lifecycle stages that matter: MQL, SQL, Customer, or your own custom stages. When a contact reaches one, the app sends a conversion event to Meta.

  • Better leads over time. With conversion leads optimization, Meta delivers your ads to people who resemble the leads you closed.

  • You control the data. Choose which stages, which contacts and which identifiers are shared, and limit sharing to contacts who gave consent through your own HubSpot property.

Set up in a few minutes. No code, no workflows to build. Connect your portal from Meta Events Manager, pick your ad account and dataset, choose your stages, and you're done. The app creates the conversion events in HubSpot for you, and stages you already track won't be duplicated.

Features

Teach Meta which leads become customers

Choose the lifecycle stages that mean real progress, like MQL, SQL, Customer or your own custom stages. Each time a contact moves into one, Meta receives a conversion event through the Conversions API, and your campaigns start optimizing toward leads that close. Setup takes a few minutes in Meta Events Manager, with no workflows or code.

Control what you share

Share every contact who reaches a stage, or only those who engaged with your ads. Lead ID and Click ID match a contact to the exact ad that produced it, with email, phone and date of birth as optional fallbacks. To share only contacts who consented, pick your HubSpot consent property and the value that means consent.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Leads

Contacts

Contacts

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Pricing

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 10/27/2026

More info

Built by
Meta
Installs
20+ installs
Categories
Languages this app is available in
English

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