Reach higher-income audiences across the Microsoft ecosystem

Expand your reach across Bing, Copilot, MSN, Outlook, Microsoft Casual Games, and more, with lower CPCs and higher CTRs than leading ad platforms.

See which ads drive pipeline and revenue

See exactly which ads turn into contacts, deals, and revenue. Microsoft Advertising campaign data shows up alongside your other paid channels in HubSpot, so you’re measuring business impact in one place.

Turn contacts into ad audiences

Show ads to the right people based on what you already know about them in your CRM. Your HubSpot contact lists can sync to Microsoft Advertising, so you're not rebuilding audiences manually.

Sync conversion events to optimize campaigns

Deploy Microsoft UET tags across your webpages with your HubSpot tracking code. Send conversion events to Microsoft so their algorithm knows when contacts progress their lifecycle stage, so it will optimize toward those conversions and get smarter over time.

Automate follow-up when someone engages

When a prospect clicks a Microsoft ad and fills out a form, HubSpot takes it from there. You set the rules once, and HubSpot instantly assigns a rep, enrolls a contact in a nurture sequence, or triggers a personalized workflow.